1. “Can you see the argument??”
Visual Arguments
“Can you see the argument??”

2. All Visual Arguments… make a claim have a dominant appeal
(ethos, logos, pathos)
have a target audience

3. Aristotle’s Writing Appeals
Ethos: An appeal based upon the reputation or experiences; use of this appeals creates an air of trustworthiness or credibilitiy around the author/speaker
Pathos: A appeal, common in non-academic writing, based on emotion
Logos: An appeal to logic. When a writer today employs logos, she might draw upon statistics, credible sources, arguments premised on reason, and the inherent logic of a situation

4. What two persuasive appeals are being used in this ad?

5. Who is the target audience?

7. What is the dominant persuasive appeal?

8. 1 Cell Phone + 1 Car = @#$#!!%*
What is the dominant persuasive appeal?

13. What is the dominant persuasive appeal?

14. Ad Against Teen Pregnancy
Who is the target audience?
What persuasive appeal is dominant?

17. Which person deserves the million dollar contract?
Who deserves the million dollar contract?
Which person deserves the million dollar contract?

18. Who is the target audience?