Chattanooga Downtown

OVERVIEW Mission & Vision Benefits Timeline Branding Criteria & Joining Membership Dues

MISSION & VISION Mission - To build commercial real estate careers worth having, businesses worth owning and lives worth living. Vision - To be the commercial real estate company of choice for a new generation of sales associates and real estate owners.

BENEFITS FOR AGENTS Unprecedented Compensation Model for Agents –Agent-centric commission splits –CAP!!! Self-funded Membership –Huge discounts from service providers (CoStar, CCIM, REA etc.) –Extensive referral network through residential/commercial agents Industry-Leading Training –Partnership with CCIM –Complete KW Commercial curriculum through Launch, Growth, and Achievement phases –KW Commercial driven localized training –International webinars –Regional Commercial Faculty

BENEFITS FOR AGENTS (CONT.) World-Class Marketing –Distinct KW Commercial branding & marketing materials exclusive for members –KW Commercial Presentation Book –KWCommercial.com & individual agent sites (both with integrated listing search) Comprehensive Commercial Tool Kit –PowerPoint presentations –Contracts & documents (LOIs, etc.) –KW Commercial Member Intranet

TIMELINE Phase I – BETA KW Commercial Roll-Out, Mega Camp National Vendor Agreements with KWLS Download Capabilities 2. Commercial Training Infrastructure Complete with (4) levels of Commercial training outlined 3. KW Commercial Best Practice Infrastructure Complete with (4) Base Documents 4. KW Commercial Presentation Book Complete 5. KW Commercial “Beta-Functional” Website Complete 6. KW Commercial Policy & Implementation Manual Complete

TIMELINE Phase II – Full KW Commercial Roll-Out, Family Reunion Expanded National Vendor Relationships 2. Full Launch, Growth, and Development (100-Level, 200-Level, and 300-Level) Training Classes Completed 3. Expand KW Commercial Best Practice Library to include over 50+ documents 4. Expansion of KW Commercial Marketing materials to include marketing templates, prospecting letters, presentation power points, etc. 5. Fully-functional KW Commercial Internet site and member Intranet.

TIMELINE Phase III – Post Family Reunion KW Commercial Agent growth to all Market Centers 2. KW Commercial Agents referring International account business to other Market Centers 3. Development of International Specialty Practice groups 4. Development of Specialty Commercial training classes 5. Enhanced KW Commercial Technology with more features and updated functionality 6. Expansion of KW Commercial Best Practice document library 7. Expansion of KW Commercial Marketing library 8. KW Commercial Master Faculty training in the field

BRANDING KW Commercial brand will be differentiated from Keller Williams residential Distinctive commercial logos to be utilized on all branding materials KW Commercial logos may by used in conjunction with individual branding and logos

BRANDING (CONT.) SIGN BUSINESS CARD ENVELOPE LETTERHEAD

RECOMMENDED MEMBERSHIP CRITERIA & JOINING Criteria –Accreditations –Training –Commercial Experience –Commercial Production Joining –Application completed Market Center Agent –Approved by RD or OP

RECOMMENDED MEMBERSHIP CRITERIA & JOINING (CONT.) Two-tiered Structure Associate Level A residential or commercial agent with limited experience in commercial transactions working toward achieving senior level status. Director Level A full-time commercial professional in terms of both transactions and production volume.

MEMBERSHIP DUES Associate Level: $900/year Director Level: $1,500/year