CLARO DOMINICANA VS. VERIZON Maria Victoria Delgado Vanessa Rodriguez

Claro - Decision Making Process Need Recognition: Promotion Introduction of products Information Search Provides information on devices, plans, and services offered to clients and potential clients Alternative Evaluation It already is the #1 telecommunication company in the country Best products at special prices Purchase Decision Online store with information on all the different devices and plans offered Post-Purchase Behavior Customer service and return policies “Portabilidad Numerica”

Verizon – Decision Making Process Need Recognition: Trending Section Information Search All Plans & Bundles Special Deals Build your own Alternative Evaluation It already is the #1 telecommunication company in the country (US) Unique products Purchase Decision Different options provided only here Triple play Post- Purchase Behavior Support Blogs and Forums

Design and Usability User-Friendly webpage Informational Interactive Different Pages for Different Services Search Engine

Enterprise - Activities Customer Satisfaction Customer RetentionCustomer Loyalty Customer Support Setup and InstallFix Problems Customer Interaction Explain Products and ServicesMarket and Sell Products and Services

Claro Dominicana

Verizon

Customer Service Technology Websites: Providing areas on your website where customers can answer their own questions or seek answers from others. Using as a way to improve customer service and more quickly respond to certain needs or help requests. Communications: Unifying communications so that you know that the customer who left a voice mail also sent an with the same request a few days ago. Software: Better managing customer relationships with more sophisticated data-gathering tools, such as customer relationship management software.

Channels Data management and analytics: Using data collected from customer to analyze their preferences. Insight-driven marketing: Gaining insights into your business from customer data so you can more effectively target marketing. Marketing automation: Streamlining and automating business processes to improve efficiency and keep costs low. Self-service optimization: Finding ways for customers to interact with your business when they want. Workforce effectiveness: Encouraging your staff to embrace new ways improving customer treatment by providing tools and training to deliver better service.

Online Customer Service - Claro

Online Customer Service - Verizon

Mobile Marketing Channels can assist in growing your mobile app installs and top list rankings Incentivized CPI slightly more expensive venture, the users acquired by this form of marketing show a high lifetime value, which translates to more monthly active users and better monetization Non-Incentivized CPI allows you to reach your target audience instantly If you don’t have the funds readily available, consider using other social media channels Social Media/Facebook Advertising allows users to focus on a particular target audience by customizing keywords and ads, based on their App ID and other information. Search Marketing (Google Adwords) 85% of smartphone and tablet users revealed that they use their device as a “second screen” when watching television, while a significant 40% said they did so on a daily basis Television Advertising

overall cost of the venture often being reduced when both parties are receiving effective promotion from the agreement Co-Promotional Partnerships mobile site that directs visitors to your app can provide an incredibly simple, yet effective way to increase app downloads Mobile Site Redirection can easily skyrocket a new app into the realm of success sers already trust these sources to deliver the best apps from around the world, increasing your chances of developing a solid base of users with high lifetime value Get Featured as an “App of the Day” movie stars and singers provide a great channel for marketing your app Expensive Strong social media presence Celebrity Features & Endorsements least intrusive methods of advertising delivering higher conversion rates from click Mobile App Wall Advertising

Steps for a Mobile Marketing Campaign Approach Carefully how to best introduce your target audience and consumers to your brand how to further engage existing customers and prospects through mobile marketing Set Goals and Objectives determine how mobile marketing fits into the overall marketing goals for your business the specific and measurable outcomes you aim to achieve with your mobile marketing campaign. Prepare for a Strong Lading have a mobile website and preferably a specific landing page for the campaign that is designed to boost conversion or optimize the user experience

Create Campaign copy, design, audio, or video, as well as set-up through mobile apps, SMS, MMS, coding and development, and integration Launch Campaign frenzy of activity Be prepared to handle the uptick in activity, inquiries, customer service, and potential technical glitches Measure and Analyze determine what worked and what didn’t, taking into consideration limitations, budget, and technical performance

Types of SMS Text to: Vote WinDonate Click to: Call Order Brochures Receive Mobile Coupons Buy Download Content Go to website Donate

Mobile Marketing Campaign Claro & Verizon Promotional SMS Service SMS

Marketing Tools Claro Mobile Marketing Social Media Website Promotional Events Billboards & Magazines Online Ads Video Marketing Verizon Promotional Events Billboards & Magazines Online Ads Video Marketing Mobile Marketing Social Media Website

Recommendations Competitive Industry Keep #1 Position Innovate

Online Marketing Services

Option 1 – WebpageFX

 #1 of 10 Top SEO Businesses of 2015  WebpageFX focuses on boosting websites on Google, but other search engines are also considered during the SEO process.  This company knows that search engines use various algorithms to establish the ground rules for the ranking system.  WebpageFX instead relies on using proven methods of SEO such as content addition and meta tag editing.

Option 2 – Digital Current

 #2 of 10 Top SEO Companies of 2015  "Best SEO Agency" Digital Current earned their honor and recognition by delivering great SEO services for big brands.

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