2. Know Digital Marketing Strategy 2015 Step by Step By Bonwic.com

3. Who is Bonwic & What They do?
Bonwic is a complete digital marketing company offering services in digital promotion and branding.
It helps its customers to have better brand engagement and messaging via web.
In today’s world of internet consumers can now be very selective about which brands they choose to interact with.
This platform has the ability to communicate customer’s thoughts and feelings globally.

4. Digital Marketing Overview1
What Is digital marketing? 2
Benefits of using digital marketing? 3
What does digital marketing consist of?

5. 1. Digital Marketing Overview :-
What is digital marketing? “Digital marketing has become one of the most crucial and necessary mediums of marketing as it makes a strong impression on the viewer’s mind. And needless to mention that its a value for money marketing solution. But to achieve an effective marketing solution, you need to have a bang- on idea and the concept. Along with the communication being crisp, unique and innovative, such that it instantly grabs attention.”

6. 2. 10 Benefits of using digital marketing?
1) Driving new enquiries, sales and customers 2) Get ahead of your competitors 3) Your website showcases your business capabilities 4) Build a great reputation for your business 5) Digital marketing saves your money as well as time 6) It connects you with the mobile consumer 7) It helps generate higher revenues 8) It delivers higher ROI from your campaigns 9) It connects you with consumers on the internet 10) It generates higher conversion rates

7. 3. What does digital marketing consist of?
Key Components
Website Design (Responsive)
Website Development
Social Media Marketing
Search Engine Optimization
Search Engine Marketing
Online Advertising(banner adds)
E-learning tools
Marketing
Affiliate marketing
Pay Per Click (PPC)
Content Marketing
Online Reputation Management(ORM)

8. Digital Marketing Overview :- What is Responsive Web Design?
Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.

9. Advantages of Responsive Web Design
Higher Ranks in Google (SEO)
Increased Sales and Revenue
Great User Experience
Save time using analytics
Save money on mobile development
No more duplicate content penalties
Enhanced offline browsing experience
Staying ahead of competition
Staying in business
The Cool Factor

10. Digital Marketing Overview :- Website Development
A website is the first step which the customer takes towards knowing a brand. Website Development has become an integral part of Digital Marketing and a necessity for every brand, whether it’s small or big.

11. Digital Marketing Overview :- Benefits of using social media marketing
Increased Brand Recognition
Improved Brand Loyalty
Higher Conversion Rates
Increase Sales
Distribute Content
Improve Customer Service
Social Media Can Impact Your Organic Search Results
You Can Provide Value With Social Media
High Return on Investment (ROI)
Content Remarketing
Develop New Business Leads
Real-time sales support
Increased Web Traffic
Grow Your Follower / Fan Base

12. Digital Marketing Overview :- Benefits of using Search Engine Optimization
FREE TARGETED TRAFFIC
The Results Are Low Cost
Increase in Traffic
Improve Brand Credibility
Demand Driven
Forces Your Business to Produce Content
SEO can Help You Achieve Your Business Goals
SEO Attracts PR
You Can Expand an Existing Business
You Cultivate Networking Relationships
Better ROI
Brand Awareness
Global Reach

13. Digital Marketing Overview :- Benefits of using Search Engine Marketing
SEM grabs the attention of your audience at the right time.
It’s easy and quick to implement.
It’s measurable.
It helps raise brand awareness.
Immediate Traffic

14. Digital Marketing Overview :- Benefits of Using Online Advertisement(Banner Ads)
It completes your branding circle.
Avoid expensive long term contracts.
Capturing the market through remarketing/retargeting.
Look like a big fish and gain trust.
Benefit from “Geo-targeting.
Entice your target by knowing their interests.
Get the ads featured on relevant sites.
Use complete transparency to your advantage.
Take advantage of A/B split testing.
Enjoy lower marketing cost.

15. Digital Marketing Overview :- Benefits of Using E-learning Tools
Elearning can reduce the costs of education.
Large and small corporations can save money when they use elearning programs.
Using elearning can increase productivity.
Self-paced learning maximizes learning retention.
ELearning is entertaining (most of the time).
The flexibility of elearning courses allows you to learn when its optimal.
ELearning is accessible to people of all ages and experiences.
Elearning can companies the edge in their field.

16. Digital Marketing Overview :- Benefits of Using E-Mail Marketing
It’s Easy to Track
Generate Repeat Sales
Increase Your Sales Conversion
Up-sell and Cross-sell Products & Services
Gain Valuable Feedback from Your Visitors
Drive Web Users to Make Offline Purchases
Strengthen relationship with Customers
Build your brand
Reach people on any device
Increase website traffic
Grow your audience
Increase your value
Attract new clients
Improve visibility

17. Digital Marketing Overview :- Benefits of Using E-Mail Marketing
Broader Market
Repeated Customers – Recommendations
No Additional Cost for Advertising
Timetable Flexibility
Very Low Cost of Initial Investment
Very Little Risk
Minimum Operating Costs
No Limit In Profits – The Sky is the Only Limit
Making Money as you Sleep
Recurring Income for Years
No Customer Service
World Wide Web – Largest Market

18. Digital Marketing Overview :- Benefits of Using Pay Per Click(PPC)
Instant results
You set your budget to control costs.
You only pay when an interested person clicks.
PPC can show results very quickly.
PPC data can inform your other marketing channels.
Share Keyword Data
Integrate E-Commerce Feeds into AdWords Results
Use Site Search Data to Inform PPC Keywords
Test Strategic Organic Keywords with PPC

19. Digital Marketing Overview :- Benefits of Using Content Marketing
Improve Search Engine Result Search
Generate Online Leads
Promote Integrated Marketing
Develops lasting relationships with your audience
Improves brand awareness and recognition
Creates loyalty and trust, with both your current customers and prospects
Helps you to build authority and credibility
Positions your business as an expert in your industry
Generates traffic to your site to improve lead generation
Opens a channel of communication through social shares and comments
Helps your customer move through the purchase decision more quickly
Provides value with no strings attached

20. Digital Marketing Overview :- Benefits of Using Online Reputation Management
Improve satisfaction of customers by gaining feedback about the pros and cons of products and services.
Increase positive feedback of brand by initiating opportunities to discuss and listen with consumers.
Develop valuable insights regarding the competition and be knowledgeable about the perception of customers about their products and services.
Sustain value of shareholder by reducing risk by being alert to opinions and feedback about the business.
Boost more effective public relations by knowing who the real influencers are.
Integrate the relationship between traditional forms of online media with user generated content.
Create early warning signals for proactive Public Relations Develop creative yet affordable marketing strategies for reaching out to potential clients.
Minimize internal costs by employing services that save money, effort, and time.
Identify loopholes for products and services that can be developed for niche markets that are profitable.

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