Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Health Improvement Naming Campaign Update Mission To effectively integrate the use of the new Work Well. Be Well. name and campaign slogan for health improvement communications and initiatives enterprise wide and with our health plan partners. Erica W. Cunningham, Sr. Staff Consultant

2 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Agenda Project Background Criteria & Considerations Approved Name Next Steps

3 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Project Background Naming Objective: Develop a program name and campaign slogan for our internal health improvement initiatives to encourage Verizon employees to be proactively engaged in their health and wellbeing. Additional information: The campaign line…. Will be used internally and externally with Verizon employees and retirees enterprise wide Will be featured on the Verizon Intranet under the Resources for Better Health vertical and in employee communications

4 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Project Background Verizon is launching a new, centralized portal on their Intranet that provides employees with simple, convenient, all-in-one-place access to health & wellness information, programs, tools, and resources. The new name will specifically promote health improvement initiatives and is not to be used on all benefits communications Campaign line Portal

5 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Criteria and Considerations The campaign line can and should… Explicitly or implicitly suggest a focus on health and/or wellness Be encouraging and inclusive in tone Be as clear and concise as possible Be broad and flexible enough to encompass current and future health & wellness programs, tools, and resources The campaign line cannot and should not…. Describe the new health & wellness portal on the Verizon Intranet Describe specific health & wellness programs, tools, etc.

6 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Approved Name & Campaign Slogan Through a series of naming recommendations, employee feedback and legal review we have selected the below name and campaign slogan for our internal Health Improvement initiatives Name Work Well. Be Well. Be Well. Work Well. Campaign Slogan Do More To Feel Better

7 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Program Name and Campaign Lines in Context

8 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Work Well. Be Well.. Work Well. Be Well. Do More to Feel Better

9 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Work Well. Be Well. Do more to feel better

10 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Placement of Work Well. Be Well. Where “Work Well. Be Well.” Name and tagline should be reflected On all Health Improvement team initiatives –Onsite flu shot communications –Onsite biometric screening communications –Mammography screening communications –Health and fitness center initiatives –Other Health Improvement team initiatives as appropriate ex: Multi ERG Conf. On About You Health Vertical and other appropriate website/portals –On all relevant sub pages in AY > Resources for Better Health section –On Food service vendor websites and healthy dining communications/collateral –On Anthem members and non members websites –Medco website –QuitNet website –Aetna website –On all appropriate health plan partner printed collateral, mailers communications etc…

11 Confidential and proprietary material for authorized Verizon personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. Use of Work Well. Be Well. & Campaign Slogan Outstanding Questions –How and when should the tag line be used –Is it appropriate to use both – Work Well. Be Well. – Be Well. Work Well. interchangeably –Can over use of the name “dilute” its impact –Is developing a logo or having accompanying artwork to reinforce the Work Well. Be Well type treatment an acceptable approach per branding standards –Should we have a hard or soft launch of the Work Well. Be Well name Next Steps –Secure resources to develop communications strategy and implement Work Well. Be Well. name and campaign slogan –Develop type treatment for Work Well. Be Well. –Socialize with VZ Leadership –Socialize with health care partners –Unveil Work Well. Be Well. and campaign slogan