The Mobile Broadband Revolution Partnership Manager Proximus

05 June 2016slide 2 Components for Mobile Solution succes Bringing together all the elements of business mobility Device Setup & Integration Mobile Carrier Technology Software Mobilized Solution End user demand & acceptance Customer demand & acceptance Productivity Costs Value Innovation

05 June 2016slide 3 Business World is on the move The share of employees with laptops and other mobile devices continues to increase => work with whatever, wherever, and whenever they want Source: IDC study 2005 Future worker 2015: –mobile devices will further untether people from a typical office environment –more than 80% of their time working collaboratively and not necessarily face-to-face Source: Gartner 2006

05 June 2016slide 4 Mobile will be the norm Source: Forrester research, Inc., dec. 2005

05 June 2016slide 5 Impact on mobile data evolution Mobile workers will drive demand for wireless data, dependent on: –applications, –improved integration with existing systems, –data speed, –work processes Source: IDC, 2005

05 June 2016slide 6 Mobile Networks Evolution GPRS EDGE 3G 3G Broadband 2G 3G G 2005 Max. downlink speed 1.8 Mbps 384 kbps 237 kbps 54 kbps

05 June 2016slide 7 EDGE vs 3G Broadband? EDGE = build an extra lane on the highway, to ensure faster traffic GRPS Los Angeles Freeway 1950 E

05 June 2016slide 8 EDGE vs 3G Broadband? GPRSUMTS 3G Broadband 3G = build an extra railway next to the highway, to ensure much faster traffic 3G Broadband = build an extra railway into the sky, to ensure dizzy speeds (2010)

05 June 2016slide 9 3G Broadband is now a reality!

05 June 2016slide 10 Proximus first with 3G Broadband 3G broadband, now a reality in Belgium Downlink speed up to 1.8 Mbps, up to 3.6 Mbps end 2006 –Latency +/-750ms.….+/- 200ms…. To +/- 80ms! 80% of population covered end 2006 –As from 15 June in 7 cities Seamless hand-over to 3G and GPRS/EDGE  Meet market requirements for speed and mobility for the first time in Belgium

05 June 2016slide 11 3G Broadband coverage Edge LEGEND: 3G Broadband (HSDPA) GPRS ► Over 80% 3G Broadband population coverage ► Over 400 cities & municipalities End 2006

05 June 2016slide 12 Perceived risks in “Mobile” Solutions New Software New Hardware Extra complexity Expensive Consultants 6 to 24 months deployment Dedicated staff Maintenance Upgrade(s) Unknown communication cost

05 June 2016slide 13 Citrix The Mobile On-Demand Components VODAFONE DATA ROAMING BUNDLE (€75 for 100MB) One month Proximus Mobile Internet No Limit (1Gb) Value: €55 (VAT excl.) VMCC Card 3G Broadband/3G/EDGE/GPRS €239 (VAT excl.)

Thank you