Jean Hanson Certified Duct Tape Marketing Consultant MarketingSystemsByDesign.com Facebook.com/marketingsystemsbydesign Twitter.com/jeanhanson Linkedin.com/in/jeanhanson.

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Presentation transcript:

Jean Hanson Certified Duct Tape Marketing Consultant MarketingSystemsByDesign.com Facebook.com/marketingsystemsbydesign Twitter.com/jeanhanson Linkedin.com/in/jeanhanson

The World’s Most Practical Small Business Marketing Guide “John Jantsch is the Peter Drucker of small business marketing tactics.” Seth Godin Simple Affordable Practical

Goal of Today’s Workshop To leave here with a list of marketing tactics that will help you fill your Marketing Hourglass and nurture your prospects through the buying process, allowing them to sell themselves.

“I know we just met, but wanna get married?” Common Mistake: Asking your prospect to marry you on the first date

The funnel is broken “When it comes to lead and referral generation, a happy customer is the best tool.”

Marketing Hourglass™ Inbound Marketing Strategy Nurturing your prospects through a well thought out Marketing Hourglass™ will allow them to sell themselves.

Website, ads, referrals, networking, PR Know Website, blog content, social media, marketing materials Like SEO, eBooks, white papers, networking Trust Workshops, evaluations, audits, demo, DIY training, starter offer Try Service team, new customer kit Buy Post project review, cross selling, customer events Repeat Clients, strategic partners, champion events Refer The Marketing Hourglass TM © Duct Tape Marketing – all rights reserved

Who and how Ads Referrals Know Web site/blog Reception Newsletter Like Search Expert content Sales presentation Trust Webinar Evaluation Nurturing Try Service team New customer kit Finance/delivery Buy Post project survey Cross selling Quarterly events Repeat Results reviews Partner intros Peer2peer events Refer Filling the gaps – products, service and processes

FREE Ebooks! 1.7 Steps to Small Business Marketing Success 2.The Duct Tape Marketing Hourglass Marketing System Video Coaching Step-by-Step Video Training, Templates, Action Steps MarketingSystemsByDesign.com