Paradigm Shift Social media is everywhere – One in every 4.5 minutes online is spent on social media – Facebook is the #1 most trafficked website in the world Mobile on the rise in the U.S. – 80.1% own a mobile phone – 91.4 million mobile internet users Consumers seeking deals – Deals frenzy – In 2011, nearly half of all online consumers will redeem digital coupons online or in a store

Business Owners today Little time to spend on marketing Old marketing methods no longer work Reliant on deal sites Deal-chasing consumers Want to use social media – Lack of understanding – Growth is difficult – Can’t tie online efforts to revenue

What is SpotOn? Social media Mobile messaging Loyalty Deals Analytics A Powerful Marketing Hub for Business

Benefits Build a foundation of happy, repeat customers Attract new customers with social referrals Reach eager consumers wherever they go with mobile messaging Save time with social media in one centralized location Save money by creating your own viral deals- no deal sites necessary Measure results of your marketing efforts- clearly and in real-time

Social Media made easy You’ll get: Expert site set up (even if you don’t have it) All-in-one social interface SpotOn Facebook app Interact in one place Schedule posts ahead of time Brings conversation to you Listen to consumers online

Mobile Messaging You’ll get Short code & custom keyword Easy-to-use messaging interface 50 free texts each month Free signage Reach customers wherever they go Instantly communicate deals Track opt-ins online Customers can opt-in in 3 ways: 1)Merchant’s Facebook page 2)Text the keyword to the short code 3)Give merchant mobile number at check out *SpotOn Plus only Customers can opt-in in 3 ways: 1)Merchant’s Facebook page 2)Text the keyword to the short code 3)Give merchant mobile number at check out *SpotOn Plus only FACT: 45% consumers would prefer to receive mobile coupons via text message versus other methods

Loyalty Automated customer tracking – Points or visits Go cardless Customer categorization – Regulars, newcomers, been a while Simple to join – Facebook app or at checkout You’ll get: Loyalty program interface 40 free loyalty cards Access to DIY card ordering tool FACT: Loyalty programs increase average purchase & visit frequency by over 25% Know the value of your customers

Turn online activity to in-store purchases Create Your Own Deals Enable social buying & referrals blast deals to social & mobile users unique redemption codes Online marketing calendar You’ll get Easy-to-use deals interface Unlimited redemption codes

Powerful Analytics Social data – Facebook, Twitter, Foursquare – SMS opt-ins Business trends – loyalty revenue, transactions Deal stats – Redeemed/unredeemed SpotOn Plus Customer behavior – Visits, spend, rewards

Copy Writer Social Media Guru Programmer & Tech support Expert help Expert advice from social specialists Tips & tricks Custom site set-up Content ideas on demand Your SpotOn team

Pricing Spoton $39/mo Social media SpotOn Facebook App Mobile messaging & keyword Social analytics Do-it-yourself Deals SpotOn Plus $49/mo Social media SpotOn Facebook App Mobile messaging & keyword Social analytics Do-it-yourself Deals interface Loyalty program & rewards tracking Customer analytics Business analytics Free starter kit Additional fees may apply *SMS (beyond first 50 each month) *Transaction fees (10cents / swipe) Additional fees may apply *SMS (beyond first 50 each month) *Transaction fees (10cents / swipe) No monthly fee first 60 days!*

Customer Spotlight: Bagel Café Situation Sales down 2yrs Slow lunchtime sales Coupon books, campus newspaper ads Solution: SpotOn Plus Results Revenues increase 20% Total reach consumers – 318 SMS opt-ins – Likes on Facebook “Our revenues have increased 23% since we started using SpotOn two months ago.” Wes Hensley, Manager, Bagel Café Click to watch the video at spoton.com

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