Online Marketing Strategy Zoe Behan & April Brophy 15/10/2013

Online Marketing ‘Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web’ (Ward.S,2013) ‘Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web’ (Ward.S,2013)

Tools of Online Marketing Display advertising Social media marketing Viral Marketing Search engine marketing Search engine optimisation marketing

Strategy Obama’s Campaign team were everywhere online The campaign was powered by the web Energize young voters Spread optimisation and hope $150million was spent on the campaign in September 2008 alone

Tactics Supporters would get campaign news before the media via mobiles Made issues personal to every walk of life in the USA Highlighted the word ‘Change’ throughout the campaign

Website

The Results Highest number of votes ever Most expensive political campaign in US history 3m mobile users told of the news before the media Obama’s campaign accounted for over half of all political advertising in 2008

Results 120,479,084 YOUTUBE views database of 13m 5.5million Facebook users shared the news of the election 46% increase on Twitter 40% growth of new accounts

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