Rice Positioning Update Administrators Forum Aug. 23, 2007 Linda Thrane Vice President for Public Affairs

Managing the Rice Identity Differentiation and identification

Managing the Rice Identity

Rice identity standards manual –Based on familiar Rice icons –Answers to questions about how to use Rice identity assets –Critical step in building brand awareness and support of Rice Development of an online stationery storefront

Rice Identity Standards

Rice Identity Standards - Content Usage instructions for the Rice University logo, wordmarks, seal, mascot, Unconventional Wisdom positioning and Who Knew campaign Font and color specifications Templates for business cards and stationery

Adapting logo to individual schools, departments, institutions, etc.

Stationery Fulfillment Tool Available online at Provides templates for easy creation and ordering of business cards, letterhead and envelopes

Rice Tagline: Unconventional Wisdom Created to capture the university's unique and individualized approach to teaching and research Developed with research and feedback from trustees, students, faculty, staff, alumni and stakeholders

Rice Campaign: Who Knew A campaign to tell the unconventional wisdom story and to engage the Rice community: What’s your Who Knew?

Who Knew Campaign Examples

Identity Guidelines - Availability Available in print and electronic format Sign-up sheets available today Complete electronic version available at on Aug Logo, shield and wordmarks available for download now AP/Rice style guide sign-up sheets available today

Identity Guidelines - Availability

Next Steps: NPR Campaign Running Sept. 24 through Nov. 5 Rotation on Morning Edition and All Things Considered Online components at

Next Step: Web Web site templates for: –rice.edu –Gateway pages: faculty, students, staff, community, alumni, etc. –School, center, institute, department and other Rice entity main pages –Inside content pages

Web Site Implementation rice.edu staff.rice.edu students.rice.edu gradresearch.rice.edu media.rice.edu explore.rice.edu professor.rice.edu Office of Public Affairs Office of the President Office of the Provost Office of Resource Development Office of Enrollment (including Financial Aid) Office of Alumni Relations Athletics School of Natural Sciences School of Engineering Shepherd School of Music

Goal: Integrated Communications Benefits –Consistency and impact –Greater awareness and support –Cost savings Current knowledge of RiceDesired knowledge of Rice communication