1. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 GRACE inteGration of pRocesses and quAlity Control using multi-agEnt technology

2. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS As scientific and technical coordinator, Loccioni Group-AEA is involved in the development of the communication activities, in order to improve the knowledge diffusion of the GRACE project. To reach the above objective, Loccioni Group-AEA will design: the GRACE logo a project branding a website for the knowledge sharing a reserved area for documents sharing among partners a contact list for the internal mailing, and a newsletter contact list a planning of events for the scientific dissemination or public presentations of the GRACE project Intro

3. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Logo The choice of the logo is the first step to create a brand image, it will be followed by the documentation, the website, etc. In order to think on logo proposals, we have fixed few basical key words: production line multiagent architecture evolution of the process modularity flexibility integration sharing self-learning self-adaptation self-optimization

4. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 Logo Proposals 1-2 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS These two logos focus on the concepts of production line and multiagent architecture, to give the idea of the evolution of the process thanks to the sharing and the adaptability of the information.

5. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 Logo Proposals 3-4-5 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS As the first two logos, these ones focus on the concepts of production line and multiagent architecture, but here is given more attention to the movement of lines and information. The symbol represents the production line and the agent.

6. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 Logo Proposals 6-7 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS These two proposals give more attention to the modularity and the flexibility of the system, without forgetting the integration and the sharing of the information.

7. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 Logo Proposals 8-9-10 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS These last three proposals are based on a more human than technological concept. This concept concerns the information transfer between the neurological synapsis, emphasizing the self- learning capability of the system (thus, the self-adaptation and self-optimization).

8. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 Logo INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Proposals 1-2 Proposals 3-4-5 Proposals 6-7 Proposals 8-9-10

9. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 Letterhead (GRACE logo, partners’ logos, 7thprogramme logo, EU logo, but which address?) Envelope (as letterhead) Business card (GRACE logo, 7thprogramme logo?, EU logo?, which address?, corporate logo?) Power point structure(GRACE logo, partners’ logos, 7thprogramme logo, EU logo) Brochure (Contents: abstract, scientific objectives, workplan, workpackages, partners’ corporate information, GRACE, 7thprogramme and EU’s logos) Mail signature (Creation of a dedicated account with GRACE logo to send email) INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Following the selection of the logo, it is possible to implement the brand image, by creating the standards to adopt in the logo replication: elements, colours, fonts, etc. Thanks to the brand image it is possibile to create a format for all documents fundamental for the communication of the GRACE project: Branding

10. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS www.grace-project.org The GRACE website will be developed by using the Wordpress platform, in order to improve the usability and fastness of the updating. Website

11. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS The website structure will include: Homepage static homepage (summary and photo) or posts visualization (with last news or info)? with or without boxes for info (latest news, events, results, publications)? Pages Contents (abstract, scientific objectives, workplan, work packages) Partners (partners list + logo + link, company profile, role, specific skills, key personnel) Impact (??) Publications Events/News Contacts (which info??) Right column Download (of non-reserved documents; free download or previous registration??) Link (List or link to a dedicated page?) Reserved Area (Internal area (ie Leaf Community – view next slide) o redirect? Double access? (read and/or write) Newsletter (Submit newsletter (information required besides email address?)) Website indexing To improve the indexing it is important to use the right keywords, repeating them in titles and pages’ description, in bold style and linking them to other websites or articles The more websites link GRACE website, the more possiblities there are to improve indexing, therefore it could be useful to communicate the GRACE project to all stakeholders, with events, articles, etc. Website

12. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Website: Proposal 1 www.grace-project.org 1 or n sliding pictures Abstract under the picture 2 posts

13. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Website: Proposal 2 www.grace-project.org n sliding pictures Abstract in the picture 4 posts

14. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Website: Proposal 3 www.grace-project.org 2 pictures 2 posts Latest news Latest events

15. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Website Proposals 1-2 Proposal 3

16. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 This is an example of the reserved area, implemented in Loccioni Leaf Community website. This reserved area allows the upload of documents and the creation of folders to organize the contents, in a very user-friendly way. It is possible to choose two kinds of login: 1- ACTIVE: upload and download documents 2- PASSIVE: download documents INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Reserved Area

17. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS Another way to share documents, instead of the reserved area inside GRACE website, consists on linking the SINTEF reserved area, using their server to store and share documents. Different tools can be adopted in order to allow the daily communications among partners: E-Mail (creating a specific mailing list) – Simpler but less useful to share documents and their updating Wiki (website that allows the easy creation and editing of any number of interlinked web pages via a web browser using a simplified text editor. Wikis are often used to create collaborative wiki websites, to power community websites, for personal note taking, in corporate intranets, and in knowledge management systems. Wikipedia) – Need a specific training, more useful to share documents and their updating Reserved Area

18. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS In order to improve the information diffusion, it is necessary to create different mailing lists, one for each objective. Partner Mailing List (to share information with partners) CONFIDENTIAL LEVEL: 1 Stakeholder Mailing List (to share information with partners and other group interested and involved in the project evolution) CONFIDENTIAL LEVEL: 2 Newsletter Mailing List (to inform on GRACE evolution, dedicated to a list of addresses chosen by partners and a list of addresses made by self-registered website visitors, who have filled in their details – name, surname, role, company, email address, what else? - to receive the GRACE official newsletter) CONFIDENTIAL LEVEL: 3 Contacts list

19. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 INTRO LOGO BRANDING WEBSITE RESERVED AREA CONTACTS LIST EVENTS To improve the communication diffusion of the GRACE project it will be useful to organize meetings and/or press activities: Events (to present the project and to communicate updates on the evolution of the project, in Universities, Research Centers, …) – Write a stakeholder list Press (press conference, scientific publications, press release, make a selection of journalist/magazines/specialized press/blogs) – Write a stakeholder list Events

20. GRACE | Kick off Meeting | Angeli di Rosora, 22 nd -23 rd July 2010 Thank You for Your attention Isabella Terzoni Loccioni Communication i.terzoni@loccioni.com