1. NCMA and Chapter Branding Jessica Friedman Director of Marketing 2014

2. 1 What is branding? Association name and logo Definition of Brand: A name, term, logo, design or combination of these that identifies the maker of a product or service. Communication with member is important

3. 2 Brand Style Guide There is a Brand Style Guide on the Intranet Please contact Teresa, chapterrelations@ncmahq.org if you need a logo, letterhead, E-Newsletter Masthead or help!chapterrelations@ncmahq.org

4. 3 NCMA Logo and Chapter Logo NCMA provides each chapter with their own NCMA Chapter Logo for use on chapter websites, Facebook and Linkedin pages. Your chapter logo is the only logo chapters should be using.

5. 4 NCMA Logo and Chapter Logo Showing consistency from chapter to chapter. Using the correct logos help members identify with NCMA, from Washington, DC to California.

6. 5 Proper Logo Use

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8. 7 Identify NCMA Chapter on Printed Materials Written communication – use “NCMA Chapter” when referring to your chapter, and not just NCMA NCMA chapter templates - printed stationary

9. 8 Web, Email and Social Media Email template –fonts –Logos Social Media –Response to members Website colors and content Personal websites

10. 9 Questions? Please let me know if you think of any questions, and check out the resources on the Intranet! Thank you