Selling Paid Content! Ryan Dohrn 360 Ad Sales Training

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Presentation transcript:

Selling Paid Content! Ryan Dohrn 360 Ad Sales Training

Sponsored Content Paid Content Native Advertising Advertising Brothel Special Promotional Section

Sponsored content sales success in about execution and pitch! A.Setting up a clear path for execution. B.Helping the advertiser understand the path to ROI.

Paid Content is about Execution and Pitch! A.Setting up a clear path for execution. B.Helping the advertiser understand the path to ROI.

Paid Content is about Execution. 1.What are you going to offer? 2.How can you keep it simple? 3.Can your production work flow handle it? 4.Poor execution equals loss in future sales.

Common Types of Paid Content Served using Polar.me

Common Types of Paid Content Served using Polar.me

Common Types of Paid Content

Online Product Pavilions Marry with an Blast and and several FB posts.

FMCA.com

What about supplements that are 100% paid? Find a topic and sell it. Or, even better… start with the client and sell it backwards.

Ok, so you know what you want to sell… so, how to sell it!

Advertisers DO NOT buy what they DO NOT understand! PERIOD!

What you get one sheet… SPELL IT OUT! 1.Up to three articles on RazrMag.com. We can help you write the article. 2.Lead gen form on the article. Leads sent to you weekly. 3.Your article featured on the main page of RazrMag.com. 4.Your article will live on RazrMag.com forever. 5.Three Facebook posts to promote your article. 6.Two mentions in our weekly eNewsletter. Total Exposure: 175,000 impressions

Show and Tell Video is a HUGE plus to the sales process.

Promoted on our Main Page! Sample for example use only.

Your article on our web site… Sample for example use only.

Lead gen form on article Sample for example use only.

Your article promoted 4 X on FB. Sample for example use only.

Article promoted in our weekly eNews sent to 55,000 readers. Sample for example use only.

Sponsored content sales success in about execution and pitch! A.Setting up a clear path for execution. B.Helping the advertiser understand the path to ROI.

Selling Paid Content! Ryan Dohrn 360 Ad Sales Training