Conferencing & Enterprise ROI Randy Knaub Director of Marketing

Emerging Conferencing Paradigm: Unlimited, Enterprise-Class, Integrated Issues to Consider that Impact ROI:  Scope of Functionality  Underlying Architecture  Deployment Model  Integration Capabilities  License Model Average Conferencing Minutes per Person Current Point Solutions Conferencing: on Every Desktop, like

Scope of Functionality: Single Enterprise Standard Enterprise-wide Conferencing Standard:  Integrated voice, Web, video conferencing  Integrated PSTN / VoIP audio  Multiple modes (applications) in single platform

Underlying Architecture: Scalable, Robust, Bandwidth Efficient  Distributed Architecture: -Dial locally, conference globally -Enterprise-class scalability -Automatic reconnection: overflow, failover  Bandwidth Efficient -Local on-site “multiplexing” communication software: Single stream between servers -Upstream efficiency: Voice Activity Detection (VAD) for PCs and phones No data transmitted during silence

Global Hosted Service PSTN Large Branch Office Headquarters Office Phone Switch ICC Enterprise WAN Deployment Model: Blended On-site / Hosted Deployment Benefits:  Flexibility  Security  Integration  Bandwidth efficiency  Unrivaled cost savings  Overflow, fail-over  Worldwide coverage  Rapid start-up  Managed as a single application Home Office Phone Only Small Branch Office

Converged Network Single Sign-OnLDAP / Active Directory / Calendaring Portals LMS CRM Interwise Connect (Open, standards-based API) Operational Support Systems Knowledge Repositories Collaboration Device Access User Mgmt/ Security Business Applications Real-Time Communication Infrastructure Reverse Proxy Integration Capabilities: Link with Key Infrastructure Integration Benefits: -Easier Manageability- Higher Security -More Rapid Adoption - Reduced Cost

License Model: Flat Rate Pricing is the Only Model that Scales C O S T U S A G E Per Minute Fixed Price / Unlimited Usage Named User / Host Concurrent Limitations: Most offerings have separate per minute fees for audio The more you use, the more you pay Difficult to manage in a dynamic environment External users drive up costs Inhibits adoption Benefits: Sets Conferencing Free! Cost savings Predictability Easy to manage Give it to everyone Accelerates adoption & business benefits Overage Charges !

Enterprise ROI of Conferencing: Enhanced Business Performance, Cost Savings “ …Collaboration positively impacts an organization's business performance. Overall, 36% of a company's performance was due to its Collaboration Index. This is more than twice the impact of a company's strategic orientation (16%) and more than five times the impact of market and technological turbulence influences (7%).”

ROI of Unlimited Conferencing: Which Company Would You Rather Be? Growth Driven From New Users, New Uses:  Sales: demos, training, contract negotiations, channel support  Services: customer deployments  Engineering: global teams, outsourcing  Marketing: lead generation, product launches  Management: all hands meetings  HR: employee training & reviews, EEOC compliance  Finance: budget creation & review, audit, legal  IT: remote support, infrastructure rollout Average Conferencing Minutes per Person Current Point Solutions Conferencing: on Every Desktop, like