The BBC and and diversity: creativity and audiences

The BBC has 6 public purposes Sustaining citizenship & civil society Promoting education & learning Stimulating creative & cultural excellence Representing the UK, its nations, regions & communities Bringing the UK to the world & the world to the UK Delivering to the public the benefit of emerging communications technologies & services

The Demographics UK population= 60 million people Black and Minority Ethnic population current estimate = 13%

Demographics Recent estimates for England suggest that the mixed race group is growing the fastest, accounting for 1.7% of the population. (The largest category within this group is White and Black Caribbean)

Demographics Religion: 70% Christian 1.6million approx are Muslim Over 55s: 19.8million (34%) Disability: 1 in 5 people

More Demographics One in 5 children in the UK under the age of 5 is of mixed race 22% of babies born in the UK have a mother born overseas Approximately 30% of London’s population & 15% in the West Midlands are from an ethnic minority

Why? Diversity for the BBC is a creative opportunity to engage the totality of the UK audience.

Why diversity is important to the BBC The BBC is a PSB, funded by a unique licence fee payable by all sections of UK society. The BBC’s future depends on being able to reflect the reality of modern Britain in an authentic way. The audiences that we serve are increasingly diverse.

Why diversity is important to the BBC Our competitors are also investing significantly in reaching out to connect with diverse audiences. The BBC aims to be the most creative organisation in the world. Diversity is one way of accessing new ideas and perspectives

Why diversity is important to the BBC The BBC has to remain compliant with current legislation, eg around providing access for disabled service users under the Disability Discrimination Act (DDA).

A Clear Vision Specific short to medium term diversity outcomes Longer term cultural change Able to demonstrate clear and measurable progress both internally and externally.

Audiences Talking Disability audience research carried out in partnership with Channel 4 BBC Working Group on Portrayal & Inclusion of Lesbian, Gay and Bisexual audiences BBC News diverse audiences feedback sessions

Workforce Diversity Targets Black & Minority Ethnic all staff target of 12.5% - currently at 12.2% BME Senior Management target of 7% - currently at 5.6%

Workforce Diversity Targets Disability all staff target of 5.5% - currently 4.2% Disability Senior Management target of 4.5% - currently 3.3%

Gender statistics 49 % of ALL BBC staff are female 35.7% of Senior Managers at the BBC are female