E- Newsletter as a Marketing Tool Ms. Manisha Kute A Case Study of RCF Library Ms. Manisha Kute.

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Presentation transcript:

E- Newsletter as a Marketing Tool Ms. Manisha Kute A Case Study of RCF Library Ms. Manisha Kute

Rashtriya Chemicals & Fertilizers Ltd. RCF, a Mini Ratna Public Sector Undertaking A large producer of Nitrogenous and Complex Fertilizers Premium Fertilizer brands of Urea –(Ujjwala), Complex Fertilizers (Suphala)

E- Newsletter – a great way of keeping in touch ! Information needs at the strategic, tactical and operative level (Pirttimaki 2013) Information Needs of Industries and Scientific Community

E- Newsletter – a great way of keeping in touch ! Library’s Newsletters LevelNewsletter Top Management Information Bulletin, Technical Library Informer, HR Updates Middle Management Information Bulletin, Technical Library Informer, HR Updates, Condition Monitoring Practices Operating Management Technical Library Informer, Condition Monitoring Practices

E- Newsletter – a great way of keeping in touch ! Developing Newsletter

Mailing list import HTML + text Max No. of subscribers Max. No. of newsletters Embed sign-up form Archive Selection Criteria E- Newsletter – a great way of keeping in touch !

Developing Newsletter

E- Newsletter – a great way of keeping in touch ! Developing Newsletter Click on Administration for Login Administration Section Login into Mailing list Message Body part You can add here just address of one user You can add here addresses of bunch of user Manage subscriber option of Dada Mail

E- Newsletter – a great way of keeping in touch ! Newsletter Distribution Click on Submit Mailing List Message Button Dada mailing list software features Submit Message “Information Bulletin” Newsletter at Users end Archive Index of Information Bulletin

E- Newsletter – a great way of keeping in touch ! Conclusion E-Newsletters bridges the gap between library and the user Open source software saves the money RCF library gained its importance not only amongst the employees but also amongst the top management of the company with the help of E -Newsletter.

E- Newsletter – a great way of keeping in touch ! Embed sign-up form

E- Newsletter – a great way of keeping in touch ! Archive Search