E-Marketing Advantage Coldwell Banker’s

 Position your property competitively  Find the right buyer  Close in the time frame you desire We Share the Same Goals

 I will counsel you thru the selling process from beginning to end  I will demonstrate how to position your property competitively  I will communicate with you regularly What You Can Expect From Me

AND  I will make you aware of current market conditions so that we can respond  I will negotiate for the best possible return on your investment  I will expose your property to the broadest and best audience to increase the odds of a timely sale

Positioning Your Property  A Comparative Market Analysis  My Market Expertise  A Marketing Plan to Attract the Right Buyer The Essentials of a Successful Sale

 Print Advertising  Open Houses  Just Listed Postcards Traditional Exposure Methods I will do all of this…..and more…..

Coldwell Banker Residential Brokerage Recognizes that Buyers habits are changing…. So are we

Internet usage is at an all time high SOURCE / Emarketer, Jupiter Research and McKinney Online Survey Use of the Internet by Industry

Home Buyers Find the Internet More Useful Than Newspapers Results from The National Association of Realtors Survey of Home Buyers and Sellers 2007 regarding “The Usefulness of Information Sources”

Home Buyers Have Moved Online 84% of Home Buyers Search Online Source: The National Association of Realtors

They Have Tuned into the Web… and So Have We!

We OWN Real Estate on the Internet

Coldwell Banker’s E-Marketing Advantage ColdwellBankerOnline.com ColdwellBanker.com Realtor.com GoogleBase Trulia.com YahooClassifieds.com Open House.com We spend $$ Millions $$ bringing home buyers to your property by showcasing it in the best locations

 Multiple photos (84% of home shoppers find multiple photos “very useful”)  Detailed property information (82% of home shoppers find detailed property information “very useful”)  Visual Tours  Interactive Maps  Neighborhood Information  Direct Contact to me for additional information We Spend Millions To Give Buyers What They Want Source: The National Association of Realtors Profile of Home Buyers and Sellers 2007

Our Showcase Property Displays Give Buyers The Information They Want

Homes with multiple photos are viewed 330%* more often. *Based on Realtor.com internal analysis of Showcase Listing Detail Page Views per Listing vs Non-Showcase Listings Detail Page Views per Listing, for May 2007

ColdwellBankerOnline.com Our Local Website Almost 5 Million Site Visits during 2007

ColdwellBankerOnline.com  We create a custom webpage for your property  It offers the features most sought after by consumers : Multiple Photos & captions Detailed property info Visual Tours Open House Schedules Interactive Mapping Community Info Local School Info  Direct access to me for more information and appointments

ColdwellBanker.com Our International Website Over 31 Million Site Visits during 2007 Source: Surf Aid and Web Trends

ColdwellBanker.com  Our International Website  Multiple Photos  Property Highlights & Tours  Interactive Mapping features nearby services, parks, transportation and more  Local School guides  Community statistics  Neighborhood real estate data  Immediate access to me for information & appointments

Realtor.com The #1 real estate search engine online Our partnership guarantees Showcase Displays Direct links to ColdwellBankerOnline.com and me Used by Nearly Half of all Home Shoppers Source: The National Association of Realtors Profile of Home Buyers and Sellers 2007

Realtor.com Search Page  Showcase Enhanced Listings Showcase Recognition Customizable Headline Banner Immediate link to ColdwellBankerOnline and me for information & appointment  Standard Listing None of the above

Realtor.com Showcase/Enhanced Listing Display Direct contact to me for more information & appointments Customizable banner across top of page, and display of Open House Info Multiple photos Customizable photo captions Enhanced Property description Customizable scrolling text

Which Would Attract Your Attention? Showcase Listing Standard Listing

Tracking and Reporting I review our Internet Showings AND Provide you with a Detailed Report of our activity ~

Internet Showing Reports ColdwellBankerOnline.com # of Page Views # of Visits # of Requests for More Information # of Requests for a Showing Appointment

Internet Showing Reports Coldwell Banker Sites Total Listing and Media Views

Internet Showing Reports Realtor.com Detailed reports show weekly and monthly showing trends

More Internet Exposure  Google  Yahoo! Inc  Trulia  OpenHouse.com

Google Base  – click on Housing  Leads the search engine industry with over 61% of searches performed worldwide  Direct links to ColdwellBankerOnline.com and me

Yahoo! Real Estate Added Exposure For Your Home:  Ranks as the world’s #1 Web portal  Your property will appear in the Classified Section of Yahoo! Real Estate.

Trulia  “Best of the Web, Real Estate” winner (2006 Business Week)  Interactive mapping and information  Direct link to ColdwellBankerOnline.com and me

OpenHouse.com Additional Exposure for your Sunday Open Houses

OpenHouse.comThe Herald Tribune Realtor.com ColdwellBanker.com Move TM MSN TM Trulia The Wall Street Journal TM Online ColdwellBankerOnline.com Moving.com TM GoogleBase The New York Times The Broadest and Best Online Exposure

 Multiple color photos to display your property  A Detailed Property Description  Visual Tours  A rapid response to inquiries So… We’re Giving Home Shoppers What They Want And Bringing More Home Buyers to You

 50% of all internet real estate inquiries are never answered  Of those that are answered it takes 54 hours on average Attracting buyers is only part of the Job! We are Different …

Introducing Our Rapid Response System Lead Router® Interested buyer inquires online about a listing. The inquiry is handled by LeadRouter ® 1. LeadRouter ® immediately initiates a call to the listing agent’s cell phone with information about the lead 2 Listing agent can answer the lead within seconds providing a swift, knowledgeable response. If unavailable, the call instantly gets routed to one of their designated associates. 3 Exclusive to Coldwell Banker

Transfers a Customer Inquiry to:  MY cell phone  MY voice mail  MY  All in less than 15 SECONDS Our Rapid Response System

 All inquiries come to ME first. AND  I know the property better than anyone Who better to handle the inquiry Than Me? ~

Additional Targeted Exposure  Branded Campaigns  eCards

How does this benefit you?  More Exposure for Your Property  More Showings for Your Property  Better Odds We’re Everywhere Online

The Broadest and Best Exposure Leading to the successful sale of your property

The Right Agent! The Right Company! The Right Results!