1. Coldwell Banker Digital Marketing PlanSM
Prepared exclusively for:
By Lora Abbott, Realtor ®
Coldwell Banker Gene Armstrong, Inc.

2. About the Coldwell Banker Digital Marketing PlanSM
For over a century Coldwell Banker Real Estate LLC has become synonymous with excellence, leadership and exceptional customer service in the real estate industry.
Our focus has remained on providing the best services possible for home sellers and buyers alike.
The Coldwell Banker Digital Marketing PlanSM is our way of demonstrating how we’ll use the latest Web-based and digital technologies to make your property stand out in today’s real estate marketplace.
Jim R. Gillespie President and Chief Executive Officer Coldwell Banker Real Estate LLC

3. The Digital Marketing Plan…
…is our commitment to you to continue providing the highest quality service using today’s most innovative marketing tools.

4. Digital Marketing Tools
coldwellbanker.com
Listing Distribution Strategy
Our Local Web Site
Web Marketing Pledge

5. coldwellbanker.com
The award-winning coldwellbanker.com is one of the industry’s leading Web sites:
Buyers spend an average of 10 minutes on the site viewing properties like yours
Features like our exclusive Personal Retriever® service that deliver information about new listings or the Personal Retriever® Widget that sends alerts directly to buyers desktop when new properties appear on the Web site
Go Online!

6. coldwellbanker.com
Supported by national and local advertising campaigns
Listings feature extensive details, including multiple photos, slide shows, virtual tours and neighborhood information
Direct links to our local company Web site provides more details about the local marketplace
Go Online!

7. coldwellbanker.com
Personal Retriever® Home Tracker allows you to keep tabs on your home and any other home you choose
Buyers can directly contact me by to request a showing of your home and more information
Quick search feature and state-of-the-art mapping technology allows users to not only get to your property instantly, they also have access to local neighborhood information such as streets, schools, hospitals, houses of worship and more
Go Online!

8. Listing Distribution Strategy
As a Coldwell Banker® customer, your home will automatically be filtered to Trulia, Google Base and Yahoo! Real Estate Classifieds to get your property maximum exposure
Coldwell Banker listings have been viewed over 50 million times by Trulia users
13% of traffic to Google search specifically for real estate
Yahoo! reaches 74.4% of the online U.S. population

9. Our Company Web Site Make a few points about your local company site
Traffic/visitors
Number of listings
Buyer tools like Personal Retriever
Neighborhood/Mortgage resources
If you need a second page regarding your local web site, click Insert… Duplicate Slide… to make a duplicate of this page
Replace this graphic with an image of your local web site and this text with its URL.

10. My Personal Profile Page or Web Site
Make a few points about your Personal Profile Page or Web site
View your listings
Request Appointments
Buyer tools like Personal Retriever
Mortgage resources
If you need a second page regarding your page, click Insert… Duplicate Slide… to make a duplicate of this page
Replace this graphic with an image of your personal web site and this text with its URL.

11. The Coldwell Banker Web Marketing Pledge
Your property will be submitted to multiple Web sites, including:
coldwellbanker.com
Trulia
Google Base
Yahoo! Real Estate Classifieds
Our local MLS site
Our local company site
My personal web page
Your property information will include:
Multiple photos
Virtual Tours
Detailed descriptions
Your property will be submitted to the Coldwell Banker Personal Retriever service to alert buyers
Inquiries from online consumers will be responded to in a timely manner