Building Physical Activity into People’s Lives Suzanne Gardner Regional Physical Activity Co-ordinator – West Midlands West Midlands

Physical Activity Trends in the West Midlands Health Survey for England The Department of Health, Health Survey for England The Information Centre, 2008.

Statistics taken from DCSF (2007) 2006/07 School Sport Survey

Figure 27 Taking Part: The National Survey of Culture, Leisure and Sport, Annual Report 2005/2006. The Department for Culture, Media and Sport, Available at: 7/tps_annualreport0506.htm 7/tps_annualreport0506.htm

National Developments “Healthy Weight – Healthy Lives” Cross Government Review – Physical Activity Sport England to deliver a world class community sports infrastructure Walking into Health programme – third of England walking at least 1,000 more steps a day Technology working group NICE Guidance on the promotion and creation of physical environments that support increased levels of physical activity Training for planners – Active Design Healthy Towns approaches - EPODE Cycle Demonstration Towns Workplace Health Social marketing segmentation PESSCL, Healthy Schools, Extended Schools etc.

Regional Progress 9 Local Area Agreements in 2007/08 year with sport or activity in them 34 Local Authorities have drawn down/are drawing down their Play funding from the BIG Lottery, an investment of £14 million for the region. 63% of schools have School Travel Plans targets (March 2007) 53% schools with healthy schools standard (December 2007) Progress to RSS target of 30% of all employees to work in organisations committed to a workplace travel plan difficult to assess due to variations in approaches. Average Increase of 5.6% in on road and on track cycling levels from 2005/06 to 2006/07 in former Metropolitan area, Unitary Authority’s and Counties (RSS Monitoring report 2007). 68+ physical activity programmes developed by PCTs (PCT Audit 2006). Delivery System for Sport implemented across the region. Investments £9.8 million awarded through Active England programme (capital & revenue) £13.5 million funding committed through CIF funding (Sport England) £6.79 million awarded to the Well Being in the West Midlands programme (Big Lottery Fund)

Regional Development PAN-WM – events, resources, support Regional Health & Well Being Strategy Media Toolkit for physical activity practitioners 2012 Legacy Planning Investigating the monitoring of Physical Activity with the SHA Exercise Referral RCT bid Pilot of Physical activity care pathway – adults Mapping of investments by county

The Infrastructure for Physical Activity and its strategic links in the West Midlands

PAN-WM “To be a sustainable, independent network that supports the physical activity agenda for the West Midlands” Seven successful events including 2 annual conferences, 2012 Legacy conference, 4 seminars. Responded to thirteen consultations at regional, national and international level. Successfully attracted £124,000 of partnership funding to support the organising of events, development of resources, undertaking research, developing 2012 Health and Physical Activity Legacy and strategically leading physical activity in the region PAN-WM is the lead organisation for developing the 2012 health and physical activity legacy for the region – recent event held on 10 th December. Communications to members and wider – regular briefings, web-pages, articles in publications, job advertisements. Recently appointed a part time Co-ordinator to drive forward the Network in Webpages: Next Event: 29th April 2008 “Let’s Go Outside! – using the outdoors to get physically active “ at the Town Hall in Sutton Coldfield

Future Development Active England organisation? Cycle City and Cycle Demonstration Town Bids Developing a physical activity care pathway for children and young people PAN-WM annual conference GPPAQ re-launch – Nov 2008 Extension of Schools on the move and the national step-o-meter campaign Development of Play Pathfinders Healthy Towns development - EPODE