Self-analysis & elevator pitch for young tourism entrepreneurs VOTTS-module written by Veluwe Tourist Board

CONTENT: - Learning objectives - About selfanalysis - Tips for an effective elevatorpitch - Interactive methods - Test your knowledge - Evaluation - EXTRA: teamroles test

LEARNING OBJECTIVES: Understand the importance of a self-analysis Broadly define the functionality of a self-analysis Conduct an self-analysis for colleagues/friends, etc Understand the importance of an elevator pitch Always perform an elevator pitch when the opportunity arises

ABOUT SELF-ANALYSIS Knowing what you like and don’t like and how you react can help you determine which occupations and work situations could be a better fit for you Personalitytest gives you these insights, e.g.  Let the students find and do an on-line and free personalitytest (e.g. and discuss the results

TIPS FOR AN EFFECTIVE ELEVATORPITCH 1.Know what you're trying to achieve 2.Know your target 3. It's not about you 4. Keep it real 5. Be specific 6. Preparation is key 7. Solve a problem 8. Let your passion show 9. Practice 10. Keep it short

INTERACTIVE METHODS -Activity 1 identify individual roles -Activity 2 Team Roles Test -Activity 3 Elevator Pitch

TEST YOUR KNOWLEDGE “what have you learned” EVALUATION “testing the quality of the module by the students” AND AN EXTRA TEAMROLES TEST

Social Media for Tourism Entrepreneurs VOTTS-module written by Veluwe Tourist Board

CONTENT: - Learning objectives - About social media - Interactive methods - Test your kwowledge - Evaluation “Our head of social media is the customer”

LEARNING OBJECTIVES: Understand the differences between traditional and social media marketing Define the functionality of LinkedIn, Facebook and Twitter Identify the target demographics of these platforms Understand the importance of monitoring and responding Understand how social media tools influence the distribution of the message Explain how different organisations use social networks, e.g. journalists

ABOUT SOCIAL MEDIA - Functions (presence-relationships-conversations-reputation-sharing-communities- identify yourself) - Lifecycle (visitors, novices, insiders, leaders, leavers) - Number of users - Mobile + social = connected - How companies can use social media - Plan-connect- give meaning-experience-control

INTERACTIVE METHODS - Create your own linkedin-profiel (with carreer, education, relevant experiences and skils)

TEST YOUR KNOWLEDGE “what have you learned” EVALUATION “testing the quality of the module by the students”