The Challenge What channels work?. Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with.

Slides:

Advertisements

Similar presentations

Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer.

Advertisements

E-Business and e-Commerce. e-commerce and e-business e-commerce refers to aspects of online business involving exchanges among customers, business partners.

3.04 Understand the use of direct marketing to attract attention and to build a brand.

| | ZAP Social Overview Fall 2011.

About Us We are a digital media agency with 4 years of combined experience across all media. We strategize, conceptualize, and create effective digital.

Customer Relationship Management (CRM) Case Study.

SEM A - Promotion PE – Understand the use of direct marketing to attract attention and to build a brand PI – Explain the nature of online advertising.

Digital Marketing Paid Media New York Mayor Rudy Giuliani spent $60 million on his presidential campaign and won only one delegate.

What does the course cover:  The course is a practical guide to use digital marketing to effectively reach out to internet audience while building your.

Young-Bean Song Atlas Institute IAB Mixx – New York September 22 nd, 2008 Beyond the Last Ad Engagement Mapping.

Expanding your Brand A proposal for Channel Sponsorship on JourneyMart.com - India’s premier travel resource on the net.

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

The marketer’s digital tool kit has evolved. Robust audience data, engaging experiences, multiple screens, and the sheer amount of information consumed.

CONCEPTUAL PRESENTATION ON ODINO.

© 2009 Eyeblaster. All rights reserved Gen Citro – Sales Engineer EMEA Channel Connect for Search EB Orange 246/137/51 EB Green 52/70/13 EB Gray 161/161/161.

Blending advertising & premium content sales models.

Joel Crawford – Sales Director EMEA Christoph Benning – Sales Director Germany OMD DE.

InTopic Media, provides turnkey and white-label technology for in-text display advertising. We partner with Advertising Networks and Agencies to deliver.

22 Social Media Marketing Trends for 2010 Dreamgrow Digital

The Eyeblaster ACM Advertising Campaign Management.

Managing Search in context with affiliate and display activity Chris Simpson, Managing Director 4 th September 2008.

Mobile analytics and enablement 10 things you should be doing to acquire paying and engaged users Andrew Degenholtz President & Founder.

1 TARGETING BEHAVIORAL THE STATE OF ONLINE MARKETING: AND OTHER KEY TRENDS.

Google and Eyeblaster Leveraging Rich Media to Empower Search.

Comprehensive Search Engine Marketing Technology.

DisruptionDisruption Empower frontline staff, expand self care capabilities and provide consistency across channels. Design and execute new campaigns.

© IDM Academy 2008 Web Analytics for DM Matthew Tod CEO Logan Tod & Co.

TAKE CARE TAKE CHARGE Case Study. Take Care | Take Charge Campaign  Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India)

[index] Eyeblaster Unified Digital Marketing Solutions.

LA.COM Online Advertising Solutions

© 2009 Eyeblaster. All rights reserved Gen Citro – Sales Engineer EMEA and LatAm Eyeblaster Channel Connect.

Online Advertising Distribution System 1. Why Digital Marketing? 2.

How to choose a rich media provider MSN Road Show - South East Asia.

Social Media Strategy August 11, 2008 Prepared by Rudi Leung.

© 2009 Eyeblaster. All rights reserved What it means to you Channel Connect for Search.

What is Marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing Understanding.

Context Service Overview

Terms – Online Advertising Banner ads - embedding an ad into a web page – known as a click through due to interactive actions where the consumer clicks.

Eyeblaster Rich Media Basics. Global Digital Marketing Solutions Superior Technology & Expert Service Spanning 15 Countries  Digital ad serving and campaign.

8 Key Reasons To Attend Travel Summit India 2010.

Eyeblaster/Analytics What is it all about?. Agenda:  Introduction  Market demand  Eyeblaster Analytics – What can it do for me?  Integration of Search.

Comprehensive Search Engine Marketing Technology February 15, 2007.

Cisco Digital Landscape Mark Yolton, Vice President Digital May 18, 2014.

Chapter 1: Internet Marketing Foundations. Chapter Objectives Describe how computers and servers communicate to enable people to interact with webpages.

Eyeblaster/Analytics What is it all about?. Agenda:  Introduction  Market demand  Eyeblaster Analytics – What can it do for me?  Integration of Search.

NA Sales Training 2007 The Digital Marketing Space.

Increase conversions, save time and save money with the right technology. eb.search helps you manage all paid search campaigns efficiently and effectively.

© 2008 Eyeblaster. All rights reserved Tamie Randolph-Harris Eyeblaster Big Idea 2008: In-Banner Checkout.

YOUR CROSS-MEDIA DATA HOW AAM and CAC CAN HELP YOU MONETIZE.

Eyeblaster ACM. Global Digital Marketing Solutions Superior Technology & Expert Service Spanning 15 Countries  Digital ad serving and campaign management.

ecommerce + affiliate marketing 2003 ecommerce store 2004 – 2006 ecommerce + affiliate marketing 2007 – present TopLine Media Group.

Terms – Online Advertising

VOGUE.NG COMPENSATION PLAN

Channel Connect for Mobile

Lola’s Sales Funnels Internet Marketing 2017? Lola’s Sales Funnels

Introduction Of Digital Marketing

Short-Term Rentals from A-Z

Native Ads by YeahMobi.

3.04 Understand the use of direct marketing to attract attention and to build a brand.

How Enterprise Social Listening Platforms Enable Insights Across The Organization

Search Engine Optimization. About Kbizsoft Kbizsoft Solutions is best known for providing services in SEO, PPC and internet marketing since last 5 years.

Succeeding With Online Marketing In a Highly Competitive Industry

PPT On Digital Marketing By Digital Aim School

Enoch Mayfields Enoch Mayfields Successfully Runs an Internet Marketing Firm in RI, United States Enoch Mayfields.

Chapter 2 Digital Media Environments

Automating Profitable Growth™

Automating Profitable Growth™

Internet marketing.

Advertising Opportunities in Mobile & Video

Presentation transcript:

The Challenge What channels work?

Exponential complexity One advertiser with two brands in four markets running five campagins across four channels with six parterns i each 1 x 2 x 4 x 5 x 4 x 6 = 960 relations to track!

The solution: PlanServeTrackReportAnalyseOptimise A cross-media marketing platform that enables you to......across all your digital channels. your entire online marketing activity in one interface banner ads, text links and rich media Banners, contextual, , partnerships (affiliate), etc... with full de-duplication across channels the complete cross-media customer journey for the highest ROI Banners Search MobilePhone

Last click First click Other interactions $

Example cross-media user journey report Full visibility into the cross media journey can now be provided. Partners and Publishers may now get credit for assisting in a sale where they may not have previously.

Who uses td Integral?