Windows Mobile © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Mobile Business Taking Business To A New Level Windows Mobile Windows Mobile Briefing Partner Session - February 21, Dublin WELCOME and INTRODUCTION: My name is XXX and I ROLE for Windows Mobile responsible for XXX for Microsoft’s mobility business. AGENDA: XXX has asked me to spend some time bringing you up to speed on Microsoft's mobility strategy, Windows Mobile momentum and what we’re doing to help Enterprises to reap the rewards of mobility. We are at a point in time today when the devices one puts in her/his pocket are really like mini PCs. Mini PCs that can also make phone calls Of the ww mobile market, the high-functioning mobile phones that also act like mini PCs while also making phone calls are ‘Converged Mobile Devices’ – the fast growing segment of mobile phones: ¼ Billion Converged mobile devices expected by 2010 Converged devices are the phones that will get the most out of operator’s 3G networks. (like broadband PC connectivity) (3G expected to reach >½ billion devices by 2010) As a result mobile customers really expect the same flexibility and choice of activities that they get on the PC today, on their mobile phone. Mobile Operators are embracing the new era of devices and high-speed networks to deliver good customer propositions, including delivering good Value to Business customers. NET:NET – We are now at an INTERESTING TIME: PWFL DEVC Meet PWFL NETWS in - SMALL FORM FACTORS. Mark Grady EMEA Marketing Manager Mobile & Embedded Devices Business Microsoft Corporation © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Timeline 13:15 – 13:20 - Welcome 13:20 – 14:00 - Windows Mobile Update 14:00 – 14:40 - Introducing Microsoft’s System Center Mobile Device Manager 2008 (SCMDM) 14:40 – 15:05 – Partner Success Selling Windows Mobile and generating new revenue (Jeremy Roth – Crimson Tide) 15:05 – 15:15 – Break 15:15 – 15:45 - Hosted Exchange Update 15:45 – 16:15 – Partner Story Deploying Windows Mobile Devices with MS CRM (Erik van Hoof – CWR Mobile) 16:15 – 16:45 – Unified Communications Update 16:45 – 1700 – Close and Prize Draw! Networking reception: Informally meet with other Partners and Developers (who are attending a separate track) Use this event to possible find some new business opportunities and network with: Other Partners Developers Microsoft team © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Agenda “The importance of mobility” Microsoft mobility strategy Windows Mobile Agenda 10.00 - 10.45 – Windows Mobile Update “The importance of mobility” Microsoft mobility strategy Device and solution roadmap Windows Mobile 6 © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Business Wants Connected Mobility Solutions 4/24/2017 3:07 AM 4/24/2017 3:07 AM Business Wants Connected Mobility Solutions 34.1% Converged Mobile Phones 35 30 25 20 15 10 5 YOY % shipping growth 18.6% Mobile PCs 5.8% Mobile Phones KEY MESSAGES: Mobility as a key business interest is taking off - Wireless e-mail population to double in 2006 (~25Million). By 2010 expect to be >100 million wireless email users. (Gartner, May 2006) As Desktop PC and traditional mobile phones sales slacken there is a growing surge in mobile device sales: laptops, tablets and smart converged mobile phones – (Converged phones = devices w/ high-functioning OS + telephony capabilities, able to multi-task, and perform robust functions like wireless email and support LOB applications, incl.3rd party apps – NOT just mobile email (RIM). Desktop PC sales have matured – 3.9% avg growth until 2010 min replacement activity, emerging market growth – 165M 2008. CLICK: Mobile phones – 1Billion devices expected to ship this year, mobile phone shipments continue solid growth - 5.8% YoY Businesses are investing at an ever increasing rate in the potential for mobile solutions to transform their business. - they believe they will get a lot of bang for their buck. CLICK: Making up for sluggish desktop PC sales is strong continued growth of mobile PCs - avg 18.6% YoY – 112M in 2008. Businesses no longer buying employees desktop PCs but are buying employees mobile PC’s with 3G data cards. More people everyday thinking about what they can do w/ their mobile device in addition to making phone calls CLICK: Converged Mobile devices / smartphones - fastest growing segment among mobile devices - 34.1% YoY until 2010. ~1/4 Billion converged devices expected in 2010. By 2007 converged could be10% of total ww handset sales Converged phone makers: Symbian, Linux (MOT) and RIM and Windows. W Mobile sales forecast to grow faster than total mobile market: W Mobile users 2-10 times more likely than Symbian (Nokia) users to use advanced data services. W Mobile is preferred business platform for applications that will consume data services (Telephia Q4 2005 Enterprise Insights Report) RIM/Blackberry (primarily email only) sales are forecast to grow more slowly than the market, actually decreasing RIM’s total share of market = decline in share of shipments from 7.5% in CY05 to 4.7% in CY10. 3.9% Desktop PCs CAGR 2006-2010 Source: Gartner Dataquest, and IDC 2006 5 5

SOURCE: IDC, WW Mobile Worker Population, September 2005 4/24/2017 3:07 AM 4/24/2017 3:07 AM OPTIONAL SLIDE – USE IF YOU NEED TO SIZE THE OVERALL MARKET – GOOD for OEMs Talking Points: With nearly 900 Million mobile workers or nearly 30% of total global workforce, expected to be mobile workers by 2009 – Business interest and demand for intelligent wireless business solutions will continue to grow at record rates - fueling demand for business applications / services that deliver productivity gains and enhance convenience when mobile. 10 years ago a Business would not consider NOT giving its employees a desktop PC. Today, many businesses are having that same conversation wrt Converged Mobile devices / smartphones. Now let’s take a look at how some mid-sized businesses are really beginning to reap the rewards of Mobility – not the large Enterprises of the world but the mid-sized businesses with no more than 1000 workers. SOURCE: IDC, WW Mobile Worker Population, September 2005 6 6

Mobile Business Drivers Solutions, solutions, solutions! 4/24/2017 3:07 AM Mobile Business Drivers Solutions, solutions, solutions! Perceived Benefits (US) Non-cost oriented benefits more important than ROI and other financial considerations Recognizes corporations understanding the value of mobile solutions Validates most pervasive mobile application today – mobile email © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Microsoft’s Business Mobility Vision Windows Mobile Microsoft’s Business Mobility Vision KEY MESSAGES: MS is working with partners to create a mobile world where people can enjoy greater productivity and freedom because of rich devices that enable them to do more and be more effective. MS mobile business vision - enable an end2end offering with numerous connection points, all of which result in freedom, choice and convenience for work and play = more opportunities for customers. I.E. Windows Mobile helping Businesses to be People_Ready Productive: MS helps people have a mobile computing experience that enables them to be more productive: MIWs: staying connected to email, calendaring and critical business applications Field Sales: leveraging key business applications in mobile scenarios, such as CRM or ERP Dev: Award-winning tools to develop applications for a variety of mobile platforms- from TabletPC to Windows Mobile devices. MS Helping Businesses to Leverage Current Investments to Mobilize Their Workforce: Convenience in extending your business to create a mobile business strategy. MS’ offerings for mobility extend familiar PC applications to devices and utilize current investments in hardware, software and training – so developers, salespersons, and executives can be more successful. Choice: MS is committed to helping people have a mobile computing experience on their own terms. Mobile devices are very personal and we believe in providing people a wide range of device choices that meet their unique personal or business needs. 8

Selling WM with Exchange/SBS Customer Benefits Keeping in touch with the office Greater responsiveness to their customers Ability to view Office documents Device goes beyond e-mail Mobile Office GPS Increase SBS Revenue Increased installation services revenue Exchange/SBS upgrade Pull-through of infrastructure software and hardware Additional seats for service contracts New revenue via Mobility Additional/new devices Mobile Operator Contracts Platform for Custom applications Training and customization Future Revenue GPS – Vehicle Tracking Bespoke apps / services and .net Compact Framework CRM mobile (LOB apps) Office Communicator Mobile Reasons to talk to customers…

Sales Model Selection Mobile Operator Reseller Indirect 24/04/2017 03:07 Sales Model Selection 3 options to sell Windows Mobile Mobile Operator Reseller Indirect Device and swap SIM Advantages Contract Revenue Impartiality Disadvantages Form Filling Customer support May not sell all MO’s Restriction on devices Porting Network Advantages Provide just advice Customer has control Form factor Disadvantages Data Tariffs Clarity on support Disjointed service Control of selection Contract renewal Advantages Straight forward Proactive Complete control Hardware + Service Disadvantages Costly Device stock Need to set up GPRS Network

Sell Hosted Exchange if no SBS/Exchange Exactive’s 4 Steps Sell Hosted Exchange if no SBS/Exchange Sell devices with O2 Independent advice Promote your business

Windows Mobile Roadmap 5.0 6 Next Operating System Release +1 Strong line-up: Samsung HTC Motorola Palm Tier-one operators with large portfolios Direct Push available in all devices Devices in 2H of CY07 Licensing changes: Pocket PC = Windows Mobile Classic Smartphone = Windows Mobile Standard Pocket PC Phone Edition = Windows Mobile Professional Since we are heading to 6, there is going to be a bunch of skeptical speculation – but the release is strong. We are excited by the release and believe there is a tremendous opportunity to increase thought leadership in FY07 and drive significant new business in FY08. Windows Mobile 5 bubble: Strong device roadmap directly tied to strong Windows Mobile software roadmap Great momentum with Windows Mobile 5.0 – 30+ Direct Push devices in market WW., great holiday line up Crossbow bubble: We released to partners at the end of November Initial unveil/announcement: 3GSM, Feb 2007 Devices expected 2H 2007 Looking ahead: We will continue to innovate and increase customer value with future releases. Winning in business will remain the priority, but we will also bring innovations that enable us offer a strong mobile value proposition to an even broader audience. Breakthrough User Experience Great Companion Device Next Generation Platform

Advanced Mobile Communications Increased Mobile Productivity Integrated Business Performance Slide Objective: Talk to three core focuses for Windows Mobile 6. Key Message: Windows Mobile 6 is a BIG release for Microsoft Talking Point: With Windows Mobile 6 we take the next step along the continuum in our platform strategy by taking what we learned from customers about what they want from their experience. Advanced Mobile Communications- Examples include: Introducing a new degree of efficiency and fidelity to Outlook Mobile, delivering a more powerful mobile communications experience More efficient management of email Windows Live experience brings together IM, contacts, mail and search- helping people reach other people in new ways. Increased Mobile Productivity- Examples include: More productivity by helping users reach deeper in to information on the network, where they previously had no access when mobile Information search across call history, contacts, messaging as well as Windows Live Search-helps you work smarter, find information fast. Gain access to information stored on Exchange, Sharepoint and UNC file shares. Integrated Mobile Business Performance-Examples include: Deploying, administering and monitoring mobile messaging is simpler and cost effective because customers will leverage the same skills, tools and resources as core messaging infrastructure Increased device control and security (e.g. storage card security, new device lock policies) Helping developers save time and money on LOB development by including .NET CF 2 in ROM

Advanced Mobile Communications Windows Mobile Advanced Mobile Communications Customer Scenarios: Genuine Outlook Mobile experience Efficient e-mail Management Message fidelity Fast access to contacts and communities Here you’ll see we’ve done a lot of work to ensure that people can have a powerful communications experience- whether it’s: having your email, calendar and contacts experience brought together into Outlook Mobile Faster access to people and communities of people through improved integration of the phone and quick access capabilities: with Smartdial and Smartfilter to search call history and contacts DB call history adds full contact information Send contacts over SMS- get contacts quickly and easily into your phonebook More efficient management of email with Smartfilter, fetch, flagging, one-touch short cuts like single key delete, setting OOF Get your messages in the context they were sent in: Support for HTML Support for confidential messages Highly integrated Windows Live for Mobile experience- brings your world into one place: integrated IM, contacts, Windows Live Mail and Search experience Simpler new account set up New synchronization experience with Windows Vista Addl: Features to demo: Internet Sharing – one click via USB or Bluetooth to use phone as a modem Internet Explorer – new home page with one click access to search, favorites, history Top Business requests: Smart searches- smart filter, OTA, Server search and GAL Flagging message OOF support HTML e-mail View meeting attendees Device makers: Support for Office Mobile on smartphone © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Increased Mobile Productivity Windows Mobile Increased Mobile Productivity Customer Scenarios: Get to information on the network, safely Search information in many ways Greater calendar control Support for LOB and other applications Office mobile with editing for all form factors Feedback we heard from customers indicated that we could help them be more productive when they are mobile. What does it mean? It’s about getting to information you need to get your job done, such as your schedule, a document, inventory data, customer data- it’s that information that helps you move forward in your day. Walk through demo: Greater collaboration and interop with Exchange, Sharepoint and file shares. Collaborate and gain access to information stored on SharePoint and/or file shares from email Access entire corporate directory as contacts ‘Smart’ information search integrated throughout From inbox, search Exchange Server, stored messages in inbox or sub-folders Smartdial to search call history Smartfilter for inbox Windows Live Search for local information, maps, weather Greater control of and visibility into Outlook Calendar information: Manage schedules with new calendar views, view meeting attendees and status, forward requests Support for Office Mobile on smartphone Supports large catalog of LOB applications and more than 18,000 applications Top features for select audiences, based on FB: Smart search of information Share point and file access © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Integrated Business Performance Windows Mobile Integrated Business Performance Customer Scenarios: Network security Secure device management Application execution control Manage & update information Mobile operator business solution improvements Talking Points: We’ve done a lot of work here to address top customer requests as well as continue to keep up with the needs of the evolving industry. On the left, you’ll see areas we’ve identified as top customer scenarios. Integrated business performance is about efficiently deploying, managing and securing Windows Mobile solutions. I’m going to break down some of the new areas in Windows Mobile 6 here. When we looked at security in particular, we focused heavily on 1) administration, reporting and monitoring; 2) protecting corporate data and 3) increasing device and policy management. I’ll talk more about this in depth on the next slide. We also looked at how customers want to use LOB applications. Windows Mobile 6 offers Higher performance for LOB applications New in-rom standard with SQL CE and .NETCF2. Because these two editions have not been standard for ROM, developers have been required to distribute or update devices to take advantage of latest capabilities. With the next version, these two will be in-ROM standards, building a higher standard for faster and easier mobile application development. New, improved Remote Desktop Mobile Client- replaces Terminal Services. Provides remote access to Windows personal computers and server products. RDM is designed to provide mobile information workers access to LOB applications and access to files. It allows IT Administrators to bounce a server and perform remote administration. RDM is designed to provide consumers with greater access to media. The features and benefits in RDM include easy setup, a universal viewer, wireless access, cut and paste, encryption and maximum security features, and the ability to work with LOB application development. 3) NEW MO business solution improvements: We’ve enhanced OMA device management and the portal experience so that new devices can meet the needs of the mobile operator business and anticipate new business opportunities. Optional feature: Windows Mobile Marketplace- it’s a store front for applications that can be purchased from your mobile device. The MO controls the content (working with distributor) and can design the marketplace to have the look and feel they want. Customers can easily purchase applications OTA. Billing is worked out between MO and distributor. Microsoft does NOT take cut. Increase ARPU value to MO. (*Top MO request) Open Mobile Alliance device management features: designed to improve the device management experience for IT Pros as well as to ensure new devices can meet the additional demands of MO business and new business opportunities. Support for OMA DM v1.2: server deploys firmware updates to Windows Mobile 6 device. The options that OEMs and MOs can set in the registry include whether the client will retry with v1.1 package after sending a v1.2 package, the number of times a retry is attempted, and the interval between retries. DMS configuration service provider: manages existing DM accounts OMA DM Client Connection Retry Microsoft is addressing top IT Pro requests for: New Device lock and PIN policies Storage Card encryption and wipe AES 128 and 256 implementation for SSL Wildcard CERT support PFX import New desktop and device cert enrollment tools Native rights management support Simplified administration, increased monitoring and control And top business requests: Storage card encryption Support for viewing rights and managed mail and documents © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

Messaging Enhancements Windows Mobile 5.0 v Windows Mobile 6 E-mail Experience HTML Mail* Message Fetch* IRM Support The Reply All Fix* Empty Deleted Items* Message Triage Outlook Flags* Hardware Shortcuts Smart Filter Menu Consistency S/MIME More granular policies Support for soft certs Enterprise Resources OOF Assistant* Search Exchange* Sharepoint document access* IMAP4 and POP3 Roaming schedules IMAP4 Namespace support POP3 soft delete Usability and CPE Improved e-mail setup Account Discoverability E-mail sending status More relevant notifications Storage Card usability Improvements * Requires Exchange 2007 – Microsoft Confidential

Mobile Business Taking Business To A New Level Windows Mobile Demonstration What’s New on Windows Mobile 6 WELCOME and INTRODUCTION: My name is XXX and I ROLE for Windows Mobile responsible for XXX for Microsoft’s mobility business. AGENDA: XXX has asked me to spend some time bringing you up to speed on Microsoft's mobility strategy, Windows Mobile momentum and what we’re doing to help Enterprises to reap the rewards of mobility. We are at a point in time today when the devices one puts in her/his pocket are really like mini PCs. Mini PCs that can also make phone calls Of the ww mobile market, the high-functioning mobile phones that also act like mini PCs while also making phone calls are ‘Converged Mobile Devices’ – the fast growing segment of mobile phones: ¼ Billion Converged mobile devices expected by 2010 Converged devices are the phones that will get the most out of operator’s 3G networks. (like broadband PC connectivity) (3G expected to reach >½ billion devices by 2010) As a result mobile customers really expect the same flexibility and choice of activities that they get on the PC today, on their mobile phone. Mobile Operators are embracing the new era of devices and high-speed networks to deliver good customer propositions, including delivering good Value to Business customers. NET:NET – We are now at an INTERESTING TIME: PWFL DEVC Meet PWFL NETWS in - SMALL FORM FACTORS. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

The Microsoft Mobility Offering Windows Mobile The Microsoft Mobility Offering End-to-End Business Scenarios Device Choice, Services Choice Development Tools and Platform Leverages other MS Assets Wrap up close (possibly set up Q&A) Reason to talk to Customers

Windows Mobile

© 2006 Microsoft Corporation. All rights reserved. Windows Mobile © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.