Prepared by eSocial Strategies Analyze Your Data Simply

Camberley Woods Founder of eSocial Strategies Presented by:

Look at Historical Data Set Benchmarks Determine SMART Goals Reach SMART Goals Analyze Data Overview

#1 Look at Historical Data

Average Visits Per Month Average Leads Per Month Number of Blog Posts Per Week Number of Landing Pages Per Week You will want to look at…

Finding Average Visits Per Month Sometimes we even analyze using Google Analytics Pageviews Helps us identify which pages people are visiting Sources Report Helps us see total website traffic by source

List Tools Allows us to export all leads within a certain timeframe and the data associated with these leads Landing Page Tools Allows us to filter through landing pages by views, contacts, new contacts, etc. Sources Contacts Report Allows us to view total number of contacts by source Finding Average Leads Per Month

Number of Landing Pages Per Week There are two places where you can find these numbers

Number of Blog Posts Per Week There are two places where you can find these numbers

Average Visits/Mo nth: 859,412 Average Visits/Mo nth: 859,412 Blog Posts/Wee k: 4 Blog Posts/Wee k: 4 Landing Pages/We ek: 5 Landing Pages/We ek: 5 Average Leads/Mo nth: 2,188

Average Visits/Month: 859,412 Average Leads/Month: 2,188 Landing Pages/Week: Blog Posts/Week:

#2 Set Benchmarks

“A standard of excellence of which similar things should be measured or judged.” What is a Benchmark?

Use your own benchmarks instead of industry benchmarks Compare apples to apples Things to keep in mind…

Back-To-School Marketing Campaign Benchmark Average % Increase in Leads End of School Year Campaign/ Back-to-School Campaign: 16.28% Average Leads/Mo nth: 2,188

#3 Determine Smart Goals

SMART goal setting SPECIFIC: Significant, Simple MEASURABLE: Meaningful, Manageable ATTAINABLE: Appropriate, Achievable RELEVANT: Results-oriented, Realistic TIMELY: Time-oriented, Time-based S M A R T -Hubspot

SMART goal setting SPECIFIC: Increase number of leads routed to outbound call center during Back-To-School 2012 Campaign MEASURABLE: Hubspot ATTAINABLE: Increase Leads by 16.5% RELEVANT: Results-oriented, Realistic TIMELY: Back-To-School Campaign (September 2012-November 2012) S M A R T -Hubspot

#4 Reaching Your Goals

o Blogging o Social Media o Organic Search o s o Paid Search IncreaseTraffic! But how? Increase Traffic! But how?

o Call-to-actions 1.Primary CTA 2.Secondary CTA o Landing Pages o Offers o Workflows …and Increase Leads! -Hubspot

#5 Analyze Data

Average Visits Per Month: 897,666 Average Leads Per Month: 2,641 Number of Blog Posts Per Week: 6 Number of Landing Pages Per Week: 8 You will want to look at…

Now, measure against your SMART Goals Compare historical vs. current campaign What has increased or decreased? Do results align with your SMART goals?

Questions ?

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