1. Glossary of Terms Sessions - (old name: Visits) Users - (old name: Unique Visitors) Pageviews Pages/Session Avg. Session Duration Bounce Rate %New Sessions Events Direct Organic Views (old name: Profiles) Campaigns Flow Conversions/Goals

2. Sessions (old name: Visits) – The number of times your site has been visited. – A session is a group of interactions that take place on your website within a given time frame. For example, a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions. You can think of a session as the container for the actions a user takes on your site. – A single user can open multiple sessions. Those sessions can occur on the same day, or over several days, weeks, or months. As soon as one session ends, there is then an opportunity to start a new session. There are 2 methods by which a session ends: Time-Base expiry (including end of day): – After 30 minutes of inactivity – At midnight Campaign change: – If a user arrives via one campaign, leaves, and then comes back via a different campaign.

3. Users (old name: Unique Visitors) the total # of people that visited your site (both new and returning) for a specific time period

4. Pageviews # of pages loaded on the site for a specific time period each time a page is opened in the browser, a pageview is recorded

5. Pages/Session a calculation of the average number of pages per visitor

6. Bounce Rate represents the number of people who visited the site, viewed one page, then left. The percentage of 1-page visits. The lower the bounce rate, the better. Low bounce rates mean people are landing on a page and finding the information interesting enough to pursue information on other pages. A high bounce rate could mean people are coming to your page by accident, or your content is not compelling or educational. Possible goal to set: 30% Bounce Rate

7. % New Sessions percent of users (unique visitors) who had never visited the site before It’s nice to keep fresh eyes on your content because that means you are expanding your reach. Possible Goal to set: 60%-70% New Sessions

9. Event Tracking Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. With ga.js, you would commonly apply Event Tracking to: Any Flash-driven element, like a Flash website, or a Flash Movie player Embedded AJAX page elements Page gadgets File downloads Load times for data [The next course will cover how to track some of these Events]

10. Views (old name: Profiles) determines which data from your site appears in the reports You can create more than one view (profile) for a given website, and use filters to provide distinct report views for the website.

11. Acquisition ( old name: Traffic Sources ) Use the Acquisition reports to know where people are coming from If you know your biggest traffic sources, you have a better idea of where to spend your time and money

12. Acquisition ( old name: Traffic Sources ) By default, Google Analytics reports on traffic from three referral types (mediums): Organic Visits from organic (free) search engine listings such as Google, Yahoo!, Bing, and Baidu Referrals Visits from people who have clicked a link to your site on another site Direct A direct visit means the visitor typed your website address directly into their browser or used a saved bookmark to arrive on your website.

13. Acquisition ( old name: Traffic Sources ) Below is a list and short descriptions of the top channels Google Analytics uses to track your traffic sources: Organic Search—Visitors who come to your website after searching Google.com and other search engines Paid Search—Visitors who come to your website from an AdWords or other paid search ad Direct—Visitors who come to your website without a traceable referral source, such as typing your URL into their address bar or using a bookmark on their browser Referral—Visitors who come to your website from another website by clicking on a link Social—Visitors who come to your website from a social network Other—If you use UTM parameters for custom campaign tracking, the traffic linked to those campaigns is listed herecustom campaign tracking

14. Campaigns Custom Campaigns can help you find out how referral traffic arrives at your content, so you can identify the most effective ways to attract more users. [The next course will cover how to set up Custom Campaigns – to track sessions originating from your own sources]

17. Comparing Date ranges – alignment on weekday

18. Flow A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which displays possible and known routes, a flow visualization reveals the actual path as it was traveled step by step, including any detours or backtracking that happened along the way. Flow reports in Google Analytics illustrate the paths users take through your content, including special elements you track using Goals and Events. In a single graphic, you can see how users enter, engage, and exit your content. You can also use these reports to troubleshoot your content by finding any unexpected place users exit or loop back.GoalsEvents

19. Goals (old name: Conversions) A Goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of Goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). https://www.youtube.com/watch?v=fMeKXsl7xT8 [The next course will cover how to set up Custom Goals]