Workplace Partnership for Life WPFL Learning Series Webinar December 5, 2012

AHA Partnerships in the Community of Practice HHS - Health Resources and Services Administration Division of Transplantation Special Donation Initiatives – The Alliance Division of Education –Workplace Partnership for Life (WPFL) –National Learning Congress –On-going support for Alliance initiatives

AHA’s Goals - Workplace Partnership for Life October 2011 To communicate with the hospital field about the Workplace Partnership for Life and encourage our members to participate in initiatives that will increase the number of donor registrants throughout Hospitals will educate their workforce and communities about the importance of organ, tissue and eye donation and about how to register as a donor.

Hospital Toolkit November 2011 Distribute CD Toolkit using HRSA Workplace Partnership for Life resource materials (at AHA’s expense) Cover Letter from Rich Umbdenstock, AHA President/CEO Distribution: All U.S. Hospitals 5,600 Health care systems 230 Allied association CEOs 80 Allied association PR execs 75 OPOs 58 Total about 6,000 Highlight and post materials on AHA website (

Communications Plan December 2011 – December 2012 AHA Press Release announcing partnership and call to action AHA News Now – daily electronic bulletin AHA News – biweekly electronic newspaper AHA website presence Twitter YouTube State, regional and metropolitan associations and their partnerships with local OPOs Organ Donation and Transplantation Alliance (AHA board member) Donate Life America (June 2012) National Learning Congress (October 2012)

AHA Partnerships with the State, Regional and Metropolitan Hospital Associations Advocacy, Public Policy Development, and Strategic Partnerships to represent and serve our mutual members 52 State Hospital Associations –including the District of Columbia and Puerto Rico 25 Regional and Metropolitan Hospital Associations

AHA Partnerships with the State, Regional and Metropolitan Hospital Associations

Workplace Partnership for Life Enrollment as of November 19: –10 National Partners –56 organ procurement organizations (OPOs) –668 hospitals (including 78 transplant centers) –16 state hospital associations (additional outreach underway)

Workplace Partnership for Life Hospital community campaign continues through May 2013 Goal is to add 300,000 in state registries from the hospital family and the communities hospitals serve “Turnkey” resources are available through your OPO or on line at: – OR – vi

Organizations Coming Together …..

…. to Save Lives and Eliminate Deaths on Transplant Waiting Lists Transplant Wait List December 5, deaths per day Transplant Wait List December 5, 20?? 0 deaths per day

AHA Contacts Jennifer Armstrong Gay Director, Communications Strategies George Bergstrom Vice President, Member Relations