1. Social Media Marketing Donate Life Illinois I am. Are you? Campaign Scott MeisJoslyn Osten Sr. Project DirectorSr. Public Education Coordinator Carolyn Grisko & Associates Inc.Gift of Hope Organ & Tissue Donor Network www.grisko.com www.grisko.com

2. What is Social Media? Engaging, interacting and building communities online through the use of social tools and technologies.

3. Why it Works for the Donation Community Demographics of college and workplace audiences Maximizes use of online registry & measurement Easy engagement and interaction! Leverages long-term relationships

4. DLI social media platform I am. Are you? blog (www.iamareyou.wordpress.com)www.iamareyou.wordpress.com MySpace (www.myspace.com/donatelifeillinois)www.myspace.com/donatelifeillinois Facebook (group, page, cause – search “Donate Life Illinois”) YouTube (www.youtube.com/donatelifeillinois)www.youtube.com/donatelifeillinois Illinois Donor Diaries (http://donatelifeillinois.org/donatelife/donor-diaries.htm)http://donatelifeillinois.org/donatelife/donor-diaries.htm Many analytics, one ultimate measurement: Donor registrations

5. www.DonateLifeIllinois.org

6. Social Media Platform DLI Website

7. Workplace Campaign Engage James Tyree, Mesirow CEO, transplant recipient as Honorary Chair “Virtual donor drives,” move away from time- intensive outreach, keep it simple Email via HR, newsletters, select health fairs/events Display support on our site via logo 175 Workplace Partners to date

8. Campus Campaign Initiated Campus Challenge - 20 schools participated - 2,500 registrations Engaged student groups (PRSSA, Student Nurses, Honor Societies, Greeks, PR/Marketing Classes, Volunteer Centers) Mix of serious and fun messaging utilizing Morgan D’ Organ April engagement utilizing Challenge contacts

9. Campus Campaign Tips Localize, localize, localize Provide tools, resources and drive the campaign! Keep it fun & engaging Maximize online! http://www.new.facebook.com/group.php?gid=354937545 76&ref=ts

10. Campaign results since January ‘07 Direct: More than 25,000 registrations –23% college –12% workplace –12% family/friends Illinois’ average monthly registrations 2006: 125,000/month 2007 to date: 131,600/month

11. Total impact on Illinois registry Jan. 1, 2007:1.49 million June 2008:More than 3.5 million NEW GOAL: 5 MILLION BY APRIL 30, 2009!

12. Recommended Resources Groundswell Nudge *Fall CG&A Social Media Webinar (October) *Social Media Snippets Blog: http://www.smeis.wordpress.com