How to market yourself ! XXV. EUFASA Conference in Prague April 27th, 2009

My expectations

XXV. EUFASA Conference in Prague3 If you don´t like something, CHANGE it. If you cannot CHANGE it, CHANGE the way you think about it! © Lenka Kopečková, Arthur Hunt s.r.o. If you want to FIND a job. Do it. If you cannot FIND the job, CHANGE the way you are looking for it.

XXV. EUFASA Conference in Prague4 How to MARKET yourself! What is your self-marketing strategy? © Lenka Kopečková, Arthur Hunt s.r.o.

DEFINITION OF MARKETING XXV. EUFASA Conference in Prague5 ”Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably“ The Chartered Institute of Marketing ”Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others” Kotler 1991 © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague6 “The right product, in the right place, at the right time, and at the right price” Adcock et al “Marketing is about finding your unique abilities and being able to communicate these to others effectively. ” ( Effectively&id= ) Effectively&id= DEFINITION OF MARKETING © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague7 HOW TO CHANGE YOUR APPROACH PRODUCTYOU PLACEYOUR DREAM JOB, COMPANY TIMERIGHT NOW PRICEWHAT ARE YOUR SALARY EXPECTATIONS ‘The right product, in the right place, at the right time, and at the right price’ © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague8 IMPLICATIONS OF MARKETING Who are our existing/potential customers? = Employer, Project, Schools, Agencies What are their current / future needs? = Open position/Advertisement How can we satisfy these needs? Can we offer a product/ service that the customer would value? Can we deliver a competitive product or service? = My experience, potential, motivation, loyalty, flexibility, responsibility, interest, etc Why should customers buy (from) us? = My uniqueness for the employer © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague9© Lenka Kopečková, Arthur Hunt s.r.o. MARKETING MANAGEMENT PROCESS Analysis/Audit Where am I now? Objectives Where do I want to be? Strategies Which way is the best for me? Tactics How do I get there? Implementation Getting there!

XXV. EUFASA Conference in Prague10 POSSIBLE FEARS What can I say about my CV gaps?Just describe it! What can I offer to the potential employer? „Nothing“: is the WRONG answer! Am I good enough for this job?Some positions are not suitable for everyone How long do people stay in one job? 2 years on average © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague11 WHERE AM I NOW? STRENGTH THREAT OPPORTUNITIES WEAKNESS WHAT DO I WANT TO DO? MOTIVATION INTERNAL EXTERNAL © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague12 WHERE DO I WANT TO BE? The level of salary expectation defined in local currency, yearly or monthly, understand differences in brutto/netto Administrative position Management position Consulting Team or Independent Full time/part time Working contract Other type of contract Freelancer Interim/Projects Volunteer State administration Business NGO Non-profit organisation © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague13 WHICH WAY IS THE BEST?/HOW DO I GET THERE? Answer advertisments Get directly in touch with companies Put your CV on job websites Register yourself in recruitment databases of companies Use own network Ask for references Participate on job/career days Web networking (Xing, LinkedIn) REACT CREATE © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague14 GETTING THERE! 1.Prepare your CV 2.Prepare your motivation letter 3.Prepare yourself for personal interviews 4.Prepare your „elevator speech“ © Lenka Kopečková, Arthur Hunt s.r.o. React Create

XXV. EUFASA Conference in Prague15 SOME HINTS 1.Write a short summary of „what can I offer to my potential employer“ at the beginning of the CV 2.Make your CV simple and transparent 3.Avoid chronological employment gaps in CV 4.There is no universal CV or motivation letter 5.Read the job description carefully 6.Learn more about the company which invited you for an interview 7.Be creative BELIEVE IN YOURSELF © Lenka Kopečková, Arthur Hunt s.r.o.

A JOB SEARCH REQUIRES MENTAL AND EMOTIONAL CLARITY AND ENERGY. XXV. EUFASA Conference in Prague16 DON´T FORGET THAT DON´T GIVE UP AFTER THE FIRST UNSUCCESSFUL ATTEMPT! © Lenka Kopečková, Arthur Hunt s.r.o.

Lenka Kopečková Consultant Arthur Hunt s.r.o. Mobile: Web: XXV. EUFASA Conference in Prague17 THANK YOU FOR YOUR ATTENTION! © Lenka Kopečková, Arthur Hunt s.r.o.

XXV. EUFASA Conference in Prague18 USEFUL LINKS © Lenka Kopečková, Arthur Hunt s.r.o.