Display Advertising Other Options Presentation to [Client Name] [Month Date, Year]

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Presentation transcript:

Display Advertising Other Options Presentation to [Client Name] [Month Date, Year]

2 Source: *eMarketer, February **NPD Group Mar 2010 Xbox The best of online and TV advertising An immersive, high-def environment helps build brand awareness and reach an engaged, web-savvy, mostly male audience. In-game ads and online game advertising drive interaction, engagement, and key brand metrics.* Games increase brand awareness and recall, and can be used in conjunction with online promotions.* Xbox 360 consoles sold: 39 million worldwide.**

3 Source: *Microsoft Internal Data Xbox LIVE subscribers, February 2010 Simmon’s National Consumer Study, Spring 2008 Xbox LIVE: The largest social network on TV A highly desirable audience in a lean-forward, interactive advertising experience. Combines the best of online and TV advertising in an immersive, high- definition environment that delivers superior results. More than 23 million Xbox LIVE subscribers worldwide.* Key measures: Unique users: 17 million A new account is created every 5 seconds live live Audience profile: Tech-savvy, influential consumers average 16 hours a week playing video games. Reach more men years old than The New York Times, ESPN.com and Men’s Health

4 Source: comScore Media Metrix, January, 2010 Winter 2009/2010 Key measures: Unique users: 3,200,000 com-advertising com-advertising Audience profile: Adults (37%) Men (67%) Household income $60K+ (49%) Xbox.com The ultimate source for all things Xbox and Xbox 360 Users can find news updates, game trailers, screens, previews, and game strategy information. Users are media-savvy, have a high propensity to research and buy online, and to talk about products and services. Users are engaged with content and are receptive to advertising messages. Seventy-five percent of Xbox.com visitors have purchased online in the past 30 days.*

5 Source: comScore Media Metrix, April 2010 Key measures: Unique users: 19,100,000 Office.com An extension to the Office Product Suits that enhances productivity Office.com offers natural at-work reach with high engagement. The audience is highly affluent, well- educated, and influential. Top 40 most-visited U.S. website (comScore). Audience profile: Household income $75K + (45%)

6 Source: comScore Media Metrix, April 2010 Key measures: Unique users: 1,292,000 Audience profile: Adults (63%) Men (43%), Women (57%) Household income $50K+ (65%) Office Live Your virtual IT department The ultimate resource for small business owners seeking an online presence. Over 300,000 small businesses use Microsoft Office Live (officelive.com) to get set up online. A simple interface, free basic service, and wealth of small business content are accessible to anyone, any place.

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