Building Tomorrow’s Corporate Portal David C. Hastings Director, Solutions Management

Agenda n What Business People Really Want n Corporate Portals as a Solution n The Future of Corporate Portals

What Business People Want

n Put simply, business people want to improve their business n They want to satisfy their customers, which will result in increased sales and profit for their company n In order to do this, they need to make intelligent and timely business decisions n This is the reason for the origination of all Information Technology, including Knowledge Management

Decision Making Process D - Define the problem E - Enumerate the decision factors C - Collect relevant information I - Identify a solution D - Develop and implement a Plan E - Evaluate the results

Information Required to Make Decisions n Structured Information Reports and Analyses n Unstructured Information Office Documents Web n Collaboration and Business Process n Experience

What IT Has Given Them n Numerous, disconnected applications all addressing a small portion of their business needs, requiring users to use multiple applications to do business n Applications rarely give them all of the information they need to make decisions n Applications may give you the information you need to make decisions, but not the ability to act n New and improved applications require significant training and time to implement We have given them software, not solutions

Current Pain for Businesses “Staying ahead in the world of eBusiness requires efficiency, flexibility and speed. This means changing the way that businesses interact with each other, consumers and their employees. Business partners need to perform as if they are part of the same company. Customers expect access to the information that enables them to make informed buying choices. Employees need the right information at the right time to make intelligent and timely decisions.” - Computer Associates Ironically, the technology that enables us to create Corporate Portals is driving the need for Portals

Business Drivers Explosive Growth and Diversity of Data Consumers IT Power User Novice Business User Executive Growth and Diversity of Corporate Data ‘70s‘80s ‘90s Megabytes Gigabytes Terabytes Petabytes Expanding Cross Functional Business Requirements Services Sales Finance HR R&D Marketing Increased use of Packaged ERP Applications

The Knowledge Challenge n Knowledge workers in the workforce: 17% in % today Lose 6 weeks each year searching for information n 9 Billion new files (1999) in corporations n < 5% of a worker’s intellectual capital submitted to company knowledge store

Corporate Portals

What is A Portal? n “A knowledge portal is a (single point of access) window not into just information, but the connections between the information which transforms it into Knowledge! n “The portal creates a process model out of the chaos of the desktop!” Thomas Koulopoulos, CEO Delphi Group Portals are an evolutionary technology!

What is A Portal? n A web service that delivers information to people Any kind of information: sales numbers, HR policies, technical specs, vision statements, collateral, task lists, phone numbers To any kind of people: employees, suppliers, customers, partners Personalized to support their business process

For the user: What Does It Do? n A single location for all information and applications n Personalization When Yahoo introduced “myYahoo” subscriptions increased 55% almost immediately

Gives You What is Important to You n Internet n Syndicated data (News…) n Discussion Groups n Office Applications Documents Spreadsheets n n Video n Intranet n Information from partners and suppliers

….all of what is important n Data Warehouse and Production Sources Applications Production reporting Personal query, analysis and reporting Specialized (OLAP) analysis

Decision Making Process D - Define the problem E - Enumerate the decision factors C - Collect relevant information I - Identify a solution D - Develop and implement a Plan E - Evaluate the results

Web Servers Web Servers Web Servers Web Servers Web Browser Portal Framework WWW & Intranet “Managed” Content Data Warehouse & Threaded Discussions Applications Web Docs Data People Apps Authorization Authentication User Interface Delivery/Output Metrics Search Engine Navigation & Categorization Publish/ Subscribe Portal Information Store Business Engines Intelligence NT Unix Firewall ready Ready for your site

“Enterprise” Ready n B2E Integrates all information and applications Familiar--minimal training required Dynamic personalization n B2B Collaborative environment Customizable for each partner Security beyond the firewall n B2C Personalized information access Creates 1-to-1 relationships Pushes information to consumers One Common Platform to Address Multiple Challenges

Future of Portals

Potential Size of Portal Market  IDC: End User Access Market $1.8B in 2000 $7B in 2004  Merrill Lynch: EIP Market $15B in 2002

Future Functionality of Portals n Increased personalization n Push, push, push! n Information anywhere, anytime n Dynamic workflow n Increased integration of applications

Questions