Marketing Yourself Using Social Media Mandy Gross Communications Services Manager

About Me O B.S., Ag Communications/ANSI, OSU – 2000 O M.S., Ag Communications, OSU – 2006 O Arizona Farm Bureau – O Ag Communications Services, OSU – O FAPC, OSU – 2003-present

Social Media Revolution fDs

Most Popular Social Networking Sites 1. Facebook 2. Twitter 3. LinkedIn 4. Pinterest 5. Google Plus+ 6. Tumblr 7. Instagram 8. VK 9. Flickr 10. Vine

10 Ways to Promote Yourself O Be yourself. O Keep it short, sweet and awesome. O Don’t just link. O Dress it up with multimedia. O Follow. O Use signature. O Tag people in your posts. O Create a website/blog. O Create once and post everywhere. O Post regularly, but don’t over post.

Promote Yourself without Promoting Yourself O Join Facebook Groups. O Share your story. O Post to a Facebook Group. O Turn it into a blog post. O Be of service. O Answer people’s questions on social networks. O Pay it forward. O Ask for feedback.

Social Marketing No-No’s O Having dead pages. O Build it, and they will come. O Combining business and personal. O Not managing your social networks. O Flooding the market. O It’s all about you. O Too much spam. O Link, link, link. O Text, text, text.

Social Media Etiquette O Please and thank you. O Be positive and encouraging. O Don’t be too quick to judge. O Be respectful. O Be personable. O Be patient. O Follow rules on groups. O Watch what you post. O Add a profile picture. O Don’t be too quick to react.

#hashtags O A word or phrase preceded by a hash or pound sign and used to identify messages on a specific topic. O Started on Twitter, but was not an original Twitter function. O #flight1549 – Plane landed in Hudson River.

Promote yourself using #hashtags O Don’t use too many hashtag key words. O #careertechsummerconference2015 O Keep short and sweet. O Stay on topic. O Use relevant hashtags. O Trending topics. O Easy does it on frequency. O Don’t have to use a hashtag on every post. O Easy does it on number. O Too many in one post will scare people!

Listen, Listen, Listen O What to listen for: O Complaints O Compliments O Questions O Leads and inquiries O Opportunity conversations O Spot the trends.

Social Media Monitoring Tools O Google Alerts – Set up alerts using keyword or phrase, and notifies you via when keyword or phrase is used. O Social Mention –Learn about brand mentions and interaction in digest format. O Topsy – Search engine that monitors brand mentions across the web with a focus on social insights. O Hootsuite – Dashboard to see your social media platforms in one place. O PinAlerts – Monitors links to pins from your website and notifies you via when someone pins from your site.

Lessons Learned O Social media is constantly changing. O Don’t expect too much. O Failure is the best teacher and a part of success. O Engage your audience. O Reaching your goals take time and experimentation. O Be human. O Ask … O Share what you love. O News, current events, prizes, apologies and thanks.

Questions? O Marketing with Social Media Training O September 10, 2015 O More information, visit Mandy Gross