Creative Promotion For Student Organizations October 2010 Presented by: Lynne Williams.

Slides:



Advertisements
Similar presentations
Creating a Dynamic Chapter Website: Leveraging the Internet to Benefit Your Chapter Promoting Your Program Developing Student Skills.
Advertisements

ACME Marketing Plan Presented by Sydney Division [Slide 1]
Social Media & the Public Sector Luke Gibbs Mission Creative.
SUPPORTED BY WESTERN AUSTRALIAN LOCAL GOVERNMENTS Better Beginnings Campaign Launch BBHQ Presentation 28 March 2012 “BBHQ Presentation 28 March 2012” by.
MARKETING OCT 4 Instructions Delete this slide and the next one from your final presentation. Delete instructions from the remaining slides. If you need.
OPTA 2009 Develop A Transit Marketing Plan For Success Thursday, May 21 2:00 – 3:30 PM Margaret Parone Clear View Strategies.
“We needed a comprehensive yet uncomplicated plan for marketing our company and products” Surinder Singh TCSI Software, Inc. Alameda, CA.
[ ] Get down to business StartupFactory ™ LLC Where Strategy & Experience.
Volunteer Leaders’ Webcast Series Express Yourself: Creating and Managing Your Brand Melissa Foldvary Manager, Marketing Communications SHRM September.
What is Brand Identity? A promise that gets kept consistently Defines your organization It creates a personality and a life for your products/services.
Social Media. How to Use Social Media for a Cause to Grow Your Business Dawn Nelson
Nicole Burkhard, Nova Scotia Agriculture November 13 th, 2011 ACORN.
Intro to the process :: 2. brand identity process dkv4 pertemuan 13.
Marketing and Communicating “the Kellogg Way” Discussion with Department Assistants September 21, 2011.
How to use your Brand Logo in Memorable Ways “So you’ve created a logo. Now what? Get out there with these 5 creative ways to get your logo noticed.”
The Small Business Solver Team LOCAL SMALL BUSINESS MARKETING PLAN.
National Library Service for the Blind and Physically Handicapped Library of Congress Strategic Plan for the New Public Education Initiative May 7, 2014.
SOCIAL MEDIA: 101. Contact Information Jonna Gordon Community Relations Coordinator Early Learning Coalition of Orange County
5+ Tips for More Effective Social Media & Outreach to Increase Sales at Farmstands & Farmers Markets June 16, 2015 Presented by Pam Knights Sponsored.
[Your Name][Your Auction URL] [Organization / Sponsor Name / Logo Making a Difference…Together [Your Organization’s Logo]
Constant Contact & How it Can Help Your Business Presented By.
your library, school, community and beyond Teen Read Week ™
Oregon Health Authority Communications and Engagement Plan Patty Wentz Director of Communications Oregon Health Authority and Department of Human Services.
Ng&feature=related.
Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.
Lecture 10 Trends and future applications. Breaking Down Social Media  Media:  the means of communication, as radio and television, newspapers, and.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
Do it pro bono. Key Messages & Brand Strategy Service Grant.
TMTP Board of Trustees Meeting September 11, 2010 Summary of Market Research Presented by: Jane Neubauer, President.
Branding Employee Programs Presentation April 3, 2012.
Get the Word Out! Marketing and Public Relations Strategies for the Academic Library.
Logos & Branding Brand Building Basics…. LOGOS & BRANDING.
Community Celebration
0 Marketing Planning - Key Ingredients  Brand Strategy  Product Strategy  Communications Strategy.
Marketing: It ’ s Your Business. Digital Safari Institute GreenBizz Project What is Marketing? Marketing is NOT sales, it leads to sales Marketing is.
Making NAMI a Household Name Branding and Identity Tools for Grassroots Leaders.
CharityComms digital benchmarking snapshot Digital Communications on a Shoestring conference 13 October 2010.
The Integrated Campaign
1 Chapter 19 The Integrated Campaign. 2 What is Integrated Marketing Communications (IMC)? Integrated Marketing Communications is the practice of unifying.
Creative Strategy: Planning and Development
K E Y C L U B. Why do we use Graphic Standards ? To communicate “our look” Express the organization Portray the brand’s mission.
Research poster templates provided by VPHA Marketing to help communicate OB/Gyn research A note about these templates Your use of these templates helps.
Wish List Gift Wrapping Store Alia Mohammad. Creative brief 1.Company name: Wish List 2.What the company does: The Gift Wrap Company is the leading supplier.
A RECIPE FOR MARKETING AND BRANDING YOUR SCHOOL COUNSELING PROGRAM DONNA CLARK, ED.S JULIA ANSLEY, M.ED., NCC JANELL JAGIELSKI, M.A. SARAH SPEAR, M.ED.,
A Template has been designed for you to do this (page 1 of 3) This provides simplicity & consistency in reporting Objectives of the in store initiative:
NAMI Standards of Excellence Communications: NAMI Identity and Branding 2010 Katrina Gay, Director of Communications Courtney Reyers, Publications Manager.
STRENGTHENING ROTARY Joe Lorenzo Marketing Specialist Marketing & Communications Group.
NCMA and Chapter Branding Jessica Friedman Director of Marketing 2014.
Local Community Sponsor 2,500 minimum audience per market Logo included in Print Advertising in market Logo include on Collateral Materials, including.
Crowdfunding for MGH Researchers MGH Research Council Meeting Monday, December 7, 2015.
Target Audience  What do they know?  What do they believe?  What barriers do they perceive?  What is the competition?
Position Proposal: Digital Communications Coordinator.
By: Ehsan Khodarahmi L7.  Explain the concepts, processes and benefits involved in developing integrated communications plans  Marketing communications.
CU PARTNER since st Financial Building Corp.Affinity CU Bay CUCanal City Savings & CU Cataract Savings & CUCapital City Savings Community Savings.
Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,
Kraft Macaroni & Cheese: The Largest Blind Taste Test Ever CARA MAHON.
ROCKET INTO SCOUTING Communications Session How to Get the Word Out!
POWERPOINT TEMPLATE.  Contact IT to have Orgon Slab installed on your machine  You may need to close PowerPoint and re-open in order to access the fonts.
Update on UBC’s new website and other communications and marketing measures Executive Board meeting in Kaunas 7 June 2016 Irene Pendolin, UBC Communications.
Univar USA Marketing Communications Platform January 16, 2015.
Bringing a New Brand to Life February 23, What was our brand?
MARKETING & COMMUNICATIONS MUN Libraries Academic Council Meeting MARKETING & COMMUNICATIONS
REAL ID PUBLIC INFORMATION Campaign Overview. AGENDA I.Preparation II.The Approach III.Creative Elements IV.Launch.
@ Your Library – consultation presentation. Covering: The marketing toolkit – an online resource Focus group messaging and test results 2006 Developed.
Happy Birthday U.S. Army Book- 2nd Edition
Bringing a New Brand to Life
ISchool PPT Template.
Dealer Digital Marketing Platform
BRAND POWERPOINT TEMPLATE
Date Name Title.
Presentation transcript:

Creative Promotion For Student Organizations October 2010 Presented by: Lynne Williams

Overview Branding Concepts Guerilla Marketing Creative Overview Resources Fundraiser Opportunity

Powerful Brands

Branding Brand: A promise you make to the people you serve It represents the core values and perceptions of your organization Brands are built over time Goes beyond logo and colors

Guerilla Marketing Unconventional way to pursue conventional goals Rebels against limitation Opens up new resources Single execution or campaign Forces us to rethink creative

Guerilla Creative Examples

Creative Overview Primary audience –Familiarity Goals Message –Call to action –Principal benefit Contact/web info Key info –Who, what, when, where, why Measure of success

Resources Design suggestions and services University logo Photography Communication tools

Design Suggestions uwsuper.edu/ur –Fonts –Templates –Color Palette Suggestions for student organizations Increased recognition Includes promotion best practices External communication - follow standards

Logos Stay consistent Do brand review before design

Photography

Communication Tools Posters Signage Digest Webpage Calendar Facebook YouTube Guerilla Creative

Facebook.com/uwsuper

Communication Tools Posters Signage Digest Webpage Calendar Facebook YouTube Guerilla Creative

Tote Bag Fundraiser Community grocery store Bag groceries for shoppers Give away free UW- Superior Tote Note card: –Your name –Student organization –Fundraising effort

Thank you! Questions Comments Note cards –Tote bag fundraiser –Feedback –Follow-up

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2024 SlidePlayer.com Inc. All rights reserved.