Phoenix Chinese Channel China Business Executives Survey 2014 in 8 cities

CBES - Methodology China Business Executives Survey (CBES) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Face-to-face interview 8 cities – Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Target audience – Middle and top management of enterprises. Samples represent a population of 1,240,930 business executives nationwide.

CBES Scope – Corporate Executives Corporate Executives with the company of 50 employees from 24 industries, including: banking and financial institutions, insurance companies, business schools, Fortune 500 companies in China, international audit and law firms, and hotels. CEO/ GM/ MD/ President/ Chairperson (or equivalent) Deputy GM/ VP (or equivalent) Head of Finance/ Accounting Head of Domestic Marketing/ Sales/ Advertising Head of International Marketing/ Sales/ Operations Head of Production/ Operations/ R&D Head of IT Owners or Partners

Phoenix Chinese is No.3 nationwide channels amongst Business Executives % watched yesterday Source: CTR CBES 2014; National/ satellite channels watched yesterday. Business executives in 8 cities in China (1,240,930)

Phoenix Chinese is No.1 nationwide channels amongst Affluent Business Executives % watched yesterday Source: CTR CBES 2014; National/ satellite channels watched yesterday. Business executives with annual household income RMB 700,000+ in 8 cities in China (102,037)

Phoenix Chinese is No.3 nationwide channels amongst General Manager/ President/ CEO/ Director % watched yesterday Source: CTR CBES 2014; National/ satellite channels watched yesterday. Business executives who are general manager/ president/ CEO/ direct, in 8 cities in China (504,548)

Phoenix Chinese is No.1 oversea regional channel amongst Affluent Business Executives % watched in past 7 days Source: CTR CBES 2014; Regional channels watched in past 7 days. Business executives with annual household income RMB 700K+ in 8 cities in China (102,037)

Phoenix Chinese is No.1 oversea regional channel amongst General Manager/ President/ CEO/ Director % watched in past 7 days Source: CTR CBES 2014; Regional channels watched in past 7 days. Business executives who are general manager/ president/ CEO/ direct, in 8 cities in China (504,548)

Phoenix Chinese viewers are top management, affluent and decision makers Profile % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Phoenix Chinese viewers love drinking Profile % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Phoenix Chinese viewers love digital products Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Phoenix Chinese viewers are frequent flyers Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Phoenix Chinese viewers are more likely to stay with 4-star or above hotels Profile% Type of hotel usually stay with during business or leisure trips Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Travel Destinations for the Next 12 Months Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Phoenix Chinese viewers are more likely to take First or Business Classes on air travels Class taken in most of the time on the plane Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Phoenix Chinese viewers are more likely to travel with packages or tour groups How do you normally travel Profile% Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Luxury watches potential buye more than half of luxury watch buyers watch Phoenix Chinese Profile % Based on the potential watch buyers Source: CTR CBES 2014; Planning to buy luxury watch* (62,654); Planning to buy a watch worth > RMB10,000+ (93,752); Planning to buy a watch worth > RMB30,000+ (40,673) *including any of the followings – Bvlgari, Piaget, Cartier, Longines, Rolex, Rado, Omega, IWC, Chopard, Audemars Piguet, Van Cleef & Arpels, Jaeger Le Coultre, Vacheron Constantin

Phoenix Chinese viewers make investment % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911) Personal Investment Activities Done in past 12 months

Phoenix Chinese viewers are more likely to own private cars at home Profile % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)

Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) CBES respondents who Own imported cars at home (234,054); who intend to buy cars in next 12 months (236,597); who intend to buy imported cars (97,792); who intend to buy RMB300K+ cars (121,813) more than 44% of imported private car owners watch Phoenix Chinese Channel More than 53% of potential car buyers watch Phoenix Chinese Channel 55% of potential buyers who are planning to purchase imported cars watching Phoenix Chinese Channel Nearly 60% of potential buyers who are planning to purchase RMB300K+ private cars watching Phoenix Chinese Channel

Phoenix Chinese viewers are more likely to attend postgraduate education Profile % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911) *Remarks: MBA/EMBA/ EDP/ MPA/ Professional Qualifications (e.g. CPA)/ Foreign Language Training/ Postgraduate Programme/ Others

Phoenix Chinese viewers lead a quality lifestyle Agree / Strongly agree % Source: CTR CBES 2014; Business Executives in 8 cities in China (1,240,930) Watched Phoenix Chinese in past 7 days (411,911)