Pinterest By: Rachel Schroeder/ BUS111. Introduction Users grew 400% from September to December of 2011 “Studies show that Pinterest drives more visitors.

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Presentation transcript:

Pinterest By: Rachel Schroeder/ BUS111

Introduction Users grew 400% from September to December of 2011 “Studies show that Pinterest drives more visitors to third-party websites than Googe+, YouTube and LinkedIn combined” ( Interest Graph: content that is organized according to interest topics i.e. facebook – Information shared by people A virtual pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests & hobbies Founded by Ben Silbermann

Navigation

How does Pinterest ingrate itself into social media? When pinning images/website links to your board, most of them can be directly posted to facebook or twitter Provides direct link to website – connect with target audience, drive website traffic, generates sales and leads Example: Etsy & Modcloth 7,000 pins since Fall 2011 Builds E-commerce & Online community

Pinterest is the Future Top users are woman at the ages of 25 to 44 – Also the top spenders in our economy Pinterest is growing faster than Facebook Fits the busy lifestyle of American’s today Efficiency Closed Network – Millions of users

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