1. Pinterest By: Ailyne Halim Twitter: @enylia | Pinterest: pinterest.com/enylia

2. What is Pinterest?  Photo-sharing site that allows users to upload and manage images based on themes or interests  Users can browse other images or links to products and “re-pin” to their own boards.  Third largest social networking site today  Currently valued at $1.5billion

3. Why it’s important  Businesses are starting to use Pinterest as a virtual storefront (ie. Boticca.com)  Pinterest users spend more than Facebook users ($85 vs. $180)  Pinterest influenced more sales transactions than Facebook.  Many brands are utilizing Pinterest as a tool for online referrals.  > 4 million unique visitors

4. Creating a presence…  Secure a Pinterest username (similar to a Twitter handle) that reflects your brand.  Create boards that are relevant to your brand and its latest styles that fit into one of Pinterest’s themes.  Include prices in the price banner  Add the “Pin it” button to your ecommerce site  Engage by allowing others to post in your boards or by following their board(s)

5. Closing Thoughts…  Having a social media presence in all the networks is important.  Have a strong presence in each channel within a specific segment.