Services beyond Voice & Text Mr. Himanshu Kapania

India VAS Revenue spiraling growth VAS % to Total Revenues Drivers of growth -Voice Based applications like RBT, Mobile Radio -Text based services like cricket alerts, astrology -Data services growing from 0 to 4% contributing high growth SOURCE - Internal

International Benchmarks

Game changers in growing Non Voice revenue -Moving from ABC of Current VAS to DEFG of emerging VAS -Launch of 3G networks supporting high speed data catering to internet demand on mobile - Device landscape and application ecosystem -Apple growth story – Inspiration for a whole new user experience - Android – Affordable Smartphone fueling the data explosion - Astrology Bollywood Cricket Doctor Education Fun Governance

Apple fueling data traffic growth for AT&T

6 Apple – Devices explosion with Good connectivity Great User Interface Developer Tools Powerful Connectivity 3G Ref – Morgan Stanley Research

Android phone 68% Smart phone Share In Mn Source - Canalys

(Apple & Google) Driving Market Excitement & Momentum

Challenges in Indian VAS Ecosystem Compliance with the Regulatory -TCPR implementation -Policy on subscription activation Implications: -Technical challenges -Revenue implications Need for innovative and sticky services for which customers are willing to pay

Collaborate and move ahead jointly…. Billing and Charging Infrastructure Building High speed data networks Technical investments for Regulatory compliance To comply with all Regulatory requirements Participate in the devices explosion and creation of content for all devices Focus on innovation OperatorPartner High engaging content and applications Customer Care

Emerging services in 3G environment to leapfrog Non voice revenue to 30% by 2016 Music & Movies Rich Games & applications E Books & Magazines Location based services Vernacular & Hyper local content