Video Media Center (VMC 1000 ™ ) Turn communications into content

Consumer experience is driving demand for expanded video use in enterprise You Tube, TIVO Video content increasingly part of enterprise communications Recording and streaming video conferences HR compliance training Technical and procedural training Sales and Marketing video content Video content proliferation on the network Added via , desktops, mobile handsets, PDAs, servers, traditional archives Video Content Management Business Drivers

Content Creation and Capture Storage/Archiving & Security Management Measure ROI Compliance Enterprise Video Challenges “By 2008, 80% of enterprises will use video or rich media as part of their overall training and corporate communications plans.” - Gartner, 2006

Polycom Video Media Center TM Integrates Videoconferencing with Video Content Management Single secure repository for video content Centralized tracking of video across users, content, and subject Streamlines the video content lifecycle from creation to delivery Leverage Protect Manage

Video Content Life Cycle: Creation to Delivery ProtectLeverageManage Live Streaming & Video on Demand Create Publish & Access Reporting Capture Polycom RSS 2000 Polycom endpoints Polycom VMC 1000

Protect meeting content and elevate to asset Benefits Leverage existing video infrastructure in content creation Simplify and streamline creation to delivery process and remove the many moving parts RSS 2000 Video Media Center Create video with the RSS 2000 and Polycom endpoint Record from any video endpoint to create content RSS 2000 records individual, point-to-point or multipoint video calls VMC 1000 captures events from RSS both live and recorded Leverage Manage Protect

Manage the process Edit and publish captured content onto customizable web portal Post-event editing -Trim footage, Chaptering, Captioning Manage access to video content Flexible - Available to “all” or specific people Content organizational structure secured by access control Search on key words, results based on accessibility of content Report on viewership, who’s watched what, Benefits Maximize effectiveness of information delivery Ensure security of content through access control Measure effectiveness of launches and other program roll outs Leverage Protect Manage when and for how long

Reporting & Monitoring Status controls – know if a live call is going on Attendance report during the live broadcast Comprehensive and consolidated reporting with pre-canned reports Program summary report Media viewing report Viewer activity report Program popularity report Resource bin storage support Benefits Track viewership – # of attendees, length of viewing duration Verify employee/organizational compliance Measure effectiveness of launches and other program roll outs Leverage Protect Manage

Leverage video to communicate more effectively Live Streaming Real time streaming of video and rich media together Global scalability Video on Demand View recorded streams Up to 1,000 unicast streams Available 24x7 Benefits Broadcast to as wide or narrow an audience as required Mobility and flexibility with VoDs viewable at any time Easily view from any web browser Protect Manage Leverage

Polycom Video Production Easily create video content using existing interfaces Leverage existing video cameras and codecs Enable targeted video communications from creation to receipt 1) Self record using video conferencing endpoint 2) Automatic Archive of RSS 2000 recording onto VMC ) Package and Publish video content 4) Receive VoD or by live streaming RSS 2000Video Media Center

Scalable Real-time Video Communications Video conferencing for participants requiring interactive sessions Live streaming for participants requiring information only Video Media Center Polycom RMX 2000 Conference in Progress Web Streaming to Thousands of Non-active Participants Interactive Participants RSS 2000

Line of Business Applications C-Level New hire training Employee communications Compliance HR Communicating organizational strategy Enabling consistent employee communications Sharing knowledge internally Producing product demos, sales tools Product launch Sales force training, global sales events Marketing & Sales Other LOBs Customer Service: Video self service desks, video user guides Research and Development: Capture and retain intellectual property

Vertical Market Applications Archived lectures Distance learning Higher Ed Grand Rounds Record live interaction between physician and patient HIPAA compliance Health Care Archive town hall, public meetings Deliver internal government communications Gov’t Archive research meetings for FDA compliance Geographically dispersed research teams Pharma

Extend your video communications with the Polycom Video Media Center Streamlines the video content lifecycle from creation to delivery Single platform for all video in the enterprise Compliance, Corp Communication, Customer Service, Sales, Training, and more Leverages video conferencing infrastructure Cost-effectively streamlines content creation process Faster ROI for video conferencing system investments Scalable real-time communications Combine streaming and video conferencing to achieve mass scale

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