1. Polycom Video Media Center™ VMC 1000 Turn communications into content

2. History Repeating Itself
MP3 IM
Wireless
Video
Stealth Entrants to the Enterprise Network
1990
2000
2007 and Beyond

3. Enterprise Video Challenges
Merging the separate worlds of video conferencing and video streaming
Affordably creating high-quality video communications
Managing, tracking, and securing video content throughout the enterprise
Delivering video content in real-time and on demand to various target audiences
Content Creation and Capture
Video content creation is costly (production studios) and typically limited to specific people, departments, locations. Limits use, minimizes ROI.
Video conferencing and video content worlds are in silos. No seamless way to combine the two except by cobbling point products together
Storage/Archive/Secure
Video content typically resides in different locations within a company. Protection is not ensured, no way to leverage company-wide.
No ability to organize video by topic, keyword, etc. or control access with tiered permission levels
Management
Point products lack integration and centralized management tools
No easy way to manage complete content lifecycle through any one application.
Distribution
Need seamless way to access, edit and distribute content to targeted audiences, and ensure security for sensitive material

4. Polycom Video Media Center TM
Integrates Videoconferencing with Video Content Management
Single centralized repository for video content
Centralized storage and tracking of video across users, content, and subject
Streamlines the video content lifecycle from creation to delivery
Leverage
Protect
Manage

5. Video Content Life Cycle: Creation to Delivery
Protect
Manage
Leverage
Polycom endpoints
Real time streaming of video and rich media together
On demand streaming of video and rich media together
Broadcast to as wide or narrow an audience as you want
Capture meetings, intellectual property, training, corporate communications
Catalog content in a way that makes sense to your enterprise
Search by category, keyword, availability, and other options
Access and browse content through a customizable portal
Preserve over 5,000 hours of content for storage and later playback
Publish, customize and package to enhance content and delivery
Report on viewership, statistics and more
Secure the asset and control access from creation to expiration
Polycom RSS 2000
Publish & Access
Live Streaming &
Video on Demand
Create
Capture

6. Create and Capture Benefits
Record from a video endpoint to create content
Captures events live and records via registered RSS 2000’s
Capture presenter’s desktop live w/H.239 support
Polycom endpoint
Polycom RSS 2000
Polycom VMC 1000
Record from a video endpoint to create content
RSS 2000 provides recording capabilities
Capture presenter’s desktop w/H.239 support
Benefits
Leverage existing video infrastructure in content creation
Simplify and streamline creation to delivery process and remove the many moving parts
CAPTURE
Captures events live and recorded by registered RSS 2000’s
Polls RSS 2000’s at specified intervals for new content
Video Content Management Server and RSS 2000 integration
removes manual steps for information capture
Single repository for easily finding and viewing recorded meetings
Benefits
Leverage existing video infrastructure in content creation
Streamline and simplify creation process
Integration with RSS 2000 automates steps for information capture
Protect
Manage
Leverage

7. Secure Flexible access to content
Secure with authentication or available to all
Content organizational structure secured by access control
Automatic removal of content after expiration
Private code authentication or LDAP/local authentication
Secure the access – secure the asset
Benefits
Avoid outdated content circulation
Access enables compliance and security
Leverage
Manage
Protect

8. Access & Search
Targeted programs queued on portal or accessed through a different website via published URL
Role-based access control to programs and content
Super administrator, broadcasters and users
Authenticated via LDAP or local user database
Search on key words, results based on accessibility of content
Leverage
Protect
Manage
Benefits
Improve time management by finding content quickly
Ensure security of content through access control

9. Publish Users can easily publish and manage their own video content
Publish to video portal or via URL to other websites
Package the program
Associate related documents, synchronize slides
Post-event editing
Trim footage, Chaptering, Captioning
Leverage
Protect
Manage
Benefits
Maximize effectiveness of information delivery
Empower users to manage and own content

10. Report & Monitor Live call status with attendance reports
Comprehensive and consolidated reporting with pre-canned reports
Program summary report
Media viewing report
Viewer activity report
Program popularity report
Resource bin storage support
Leverage
Protect
Manage
Benefits
Track viewership – # of attendees, length of viewing duration
Verify employee/organizational compliance

11. Live Streaming & Video on Demand
Real-time streaming of video and rich media
Global scalability: 1000 unicast connections with multicast support
Live to VOD Transition Management
24/7 Availability
Benefits
Broadcast to as wide or narrow an audience as required
Convey consistent messages
Enable constituents mobility and flexibility with VoDs viewable on their terms
Reduce time and expense of physically shipping DVDs, training collateral, and more
Protect
Manage
Leverage

12. Polycom Video Production
Easily create video content using existing interfaces
Leverage existing video cameras and codecs
Enable targeted video communications from creation to receipt
Enable widespread video communications - from creation to receipt
No Intermediaries, Improved time management – create on your own terms, no coordinating of schedules
RSS 2000
Video Media Center
1) Self record using
video conferencing endpoint
2) Automatic Archive of RSS 2000
recording onto VMC 1000
3) Package and Publish video content
4) Receive VoD or by
live streaming

13. Scalable Real-time Video Communications
Video conferencing for participants requiring interactive sessions
Live streaming for participants requiring information only
Web Streaming to Thousands of Non-active Participants
Interactive
Participants
Video Media Center
Polycom RMX 2000
Conference in Progress
RSS 2000

14. Line of Business Applications
C-Level
Communicating organizational strategy
Enabling consistent employee communications
Sharing knowledge internally HR
New hire training
Employee communications
Compliance
Marketing & Sales
Producing product demos, sales tools
Product launch
Sales force training, global sales events
C – Levels – need to convey a consistent message to distributed workforces across several time zones. Have quarterly financial calls for investor relations
HR – New hire training. With an average turn over rate of 15% in a US organization, new people are being hired on a daily basis. Training new employees is a monthly task that takes time. Ramping up new hires so that they are effective faster reduces overall organizational costs
Marketing – How do we let our distributed sales force know about new product information or product updates.
Customer service – Need to provide information in the most clear and concise repeatable manner to reduce operating costs
R&D – Record and archive meetings so to effectively capture and retain IP.
Other
LOBs
Customer Service: Video self service desks, video user guides
Research and Development: Capture and retain intellectual property

15. Vertical Market Applications
Higher Ed
Archived lectures
Distance learning
Health
Care
Grand Rounds
Record live interaction between physician and patient
HIPAA compliance
Gov’t
Archive town hall, public meetings
Deliver internal government communications
Pharma
Archive research meetings for FDA compliance
Geographically dispersed research teams

16. Extend your video communications with the Polycom Video Media Center
Streamlines the video content lifecycle from creation to delivery
Single platform for all video in the enterprise
Compliance, Corp Communication, Customer Service, Sales, Training, and more
Leverages video conferencing infrastructure
Cost-effectively streamlines content creation process
Faster ROI for video conferencing system investments
Scalable real-time communications
Combine streaming and video conferencing to achieve mass scale

17. Polycom® Video Media Center™
QUICK REFERENCE SLIDE
Key Benefits
Enables users to create enterprise video programs using existing IP and conferencing infrastructures
Allows targeting of video content to specific audiences for training, presentations, collaboration, and more
Streamlines the video content lifecycle from creation to delivery
Leverages and increases value of existing Polycom conferencing investments
Key Features
Real-time & On-Demand Streaming of video & rich media to up to 1,000 concurrent users
Capture videoconferences, meetings, training sessions, corporate communications, and more
Catalog and track all video content in the enterprise
Search by category, keyword, availability, and more
Access content through customizable web portals
Archive content for long-term storage compliance
Publish, package, and customize content and delivery
Report on viewership, content statistics and more
Secure enterprise content and control access from creation to expiration
Unique Advantages
Manage the growth of video content in your enterprise with a single all-in-one solution
Protect enterprise video content in a dedicated & secure repository
Leverage the value of video communications by directing customized content to specific target audiences