1. Video Media Center (VMC 1000™)
Turn communications into content

2. Video Content Management Business Drivers
Video content increasingly part of enterprise communications
Recording and streaming video conferences
HR compliance training
Technical and procedural training
Sales and Marketing video content
Consumer experience is driving demand for expanded video use in enterprise
You Tube, TIVO
Video content proliferation on the network
Added via , desktops, mobile handsets, PDAs, servers, traditional archives
Increasing value of knowledge capital
Shared across the enterprise, across time and distance
Decreased impact of employee/partner turnover
e.g. training, conferencing, marketing, customer service
Globalization of the enterprises – delivering a clear and consistent message is more important than ever, can’t leave communications to chance
Video decreases ambiguity

3. Enterprise Video Challenges
Content Creation and Capture
Storage/Archiving & Security
Management
Measure ROI
Compliance
“By 2008, 80% of enterprises will use video or rich media as part of their overall training and corporate communications plans.”
- Gartner, 2006
Content Creation and Capture
Video content creation is costly (production studios) and typically limited to specific people, departments, locations. Limits use, minimizes ROI.
Video conferencing and video content worlds are in silos. No seamless way to combine the two except by cobbling point products together
Storage/Archive/Secure
Video content typically resides in different locations within a company. Protection is not ensured, no way to leverage company-wide.
No ability to organize video by topic, keyword, etc. or control access with tiered permission levels
Management
Point products lack integration and centralized management tools
No easy way to manage complete content lifecycle through any one application.
Distribution
Need seamless way to access, edit and distribute content to targeted audiences, and ensure security for sensitive material

4. Polycom Video Media Center TM
Integrates Videoconferencing with Video Content Management
Single secure repository for video content
Centralized tracking of video across users, content, and subject
Streamlines the video content lifecycle from creation to delivery
Leverage
Protect
Manage

5. Video Content Life Cycle: Creation to Delivery
Protect
Manage
Leverage
Polycom endpoints
Polycom VMC 1000
Real time streaming of video and rich media together
On demand streaming of video and rich media together
Broadcast to as wide or narrow an audience as you want
Capture meetings, intellectual property, training, corporate communications
Catalog content in a way that makes sense to your enterprise
Search by category, keyword, availability, and other options
Access and browse content through a customizable portal
Preserve over 5,000 hours of content for storage and later playback
Publish, customize and package to enhance content and delivery
Report on viewership, statistics and more
Secure the asset and control access from creation to expiration
Publish & Access
Reporting
Polycom RSS 2000
Live Streaming &
Video on Demand
Create
Capture

6. Create Record from any video endpoint to create content
RSS 2000 captures recording – individual, point-to-point or multipoint video calls
Live streams and/or recordings to be viewed later on demand
RSS 2000
Video Media Center
Benefits
Leverage existing video infrastructure in content creation
Simplify and streamline creation to delivery process and remove the many moving parts
Protect
Manage
Leverage

7. Capture Captures events from RSS 2000 - both live and recorded
Polls RSS 2000’s at specified intervals for new content
Ingests video content created outside of RSS 2000 – from DVDs, professionally produced
Benefits
Polycom Video Media Center and RSS 2000 integration removes manual steps for information capture
Single repository for easily finding and viewing recorded meetings
Leverage
Manage
Protect

8. Catalog Flexible taxonomy structure provides clear content groups
Filing system follows television program listing paradigm
Category : Channel : Program
Movies : AMC : Citizen Kane
Marketing : Q4 Launch : SE Q4 Training
Benefit
Easy to find content
Manage and organize large libraries of content
Catalogued media enables users to find and repurpose content
Leverage
Manage
Protect

9. Preserve Archive over 5,000 hours of meetings and content
Including videos, documents, images and other files
Asset Storage: 750 GB of Storage
Data integrity and reliability
2nd hard drive with Raid Level 1 support
Internal database using SQL Express
Benefits
Consolidated asset retention
Recording compliance
All files related to the recording are in one place
Leverage
Manage
Protect

10. Secure Flexible access to content
Available to “all” or specific people
Content organizational structure secured by access control
Automatic removal of content after expiration
Private code authentication or LDAP/local authentication
Https support
Secure the access – secure the asset
Leverage
Manage
Protect
Benefits
Avoid outdated content circulation
Access enables compliance and security

11. Publish Users can easily publish and manage their own video content
Package the program
Associate related documents, synchronize slides
Post-event editing
Trim footage, Chaptering, Captioning
Publish video portal URL to other websites
Create and update play lists remotely
Leverage
Protect
Manage
Benefits
Maximize effectiveness of information delivery
Empower users to manage and own content

12. Access & Search
Targeted programs queued on portal or accessed through a different website via published URL
Search on key words, results based on accessibility of content
Find Content through
RSS Feeds
Favorites or subscription updates
invites
Promote videos through featured channels
Leverage
Protect
Manage
Benefits
Improve time management by finding content quickly
Ensure security of content through access control

13. Reporting & Monitoring
Status controls – know if a live call is going on
Attendance report during the live broadcast
Comprehensive and consolidated reporting with pre-canned reports
Program summary report
Media viewing report
Viewer activity report
Program popularity report
Resource bin storage support
Benefits
Track viewership – # of attendees, length of viewing duration
Verify employee/organizational compliance
Measure effectiveness of launches and other program roll outs
Leverage
Protect
Manage

14. Live Streaming Broadcast
Real time streaming of video and rich media together
Global scalability
1000 unicast connections
Multicast support
Live event management
Rebroadcast past events using live streaming
Support for Windows Media Player
Broadcast
Protect
Manage
Leverage
Benefits
Broadcast to as wide or narrow an audience as required
Convey consistent messages

15. Video on Demand Access via Web browser, available 24x7
Stream video and media simultaneously
View live or recorded streams
Up to 1,000 unicast streams
Collaborative viewer experience
Rate and Review video programs
Benefits
Mobility and flexibility with VoDs viewable at any time
Easily view from any web browser
Avoid physically shipping DVDs and training materials
Protect
Manage
Leverage

16. Polycom Video Production
Easily create video content using existing interfaces
Leverage existing video cameras and codecs
Enable targeted video communications from creation to receipt
Enable widespread video communications - from creation to receipt
No Intermediaries, Improved time management – create on your own terms, no coordinating of schedules
RSS 2000
Video Media Center
1) Self record using
video conferencing endpoint
2) Automatic Archive of RSS 2000
recording onto VMC 1000
3) Package and Publish video content
4) Receive VoD or by
live streaming

17. Scalable Real-time Video Communications
Video conferencing for participants requiring interactive sessions
Live streaming for participants requiring information only
Web Streaming to Thousands of Non-active Participants
Interactive
Participants
Video Media Center
Polycom RMX 2000
Conference in Progress
RSS 2000

18. Line of Business Applications
C-Level
Communicating organizational strategy
Enabling consistent employee communications
Sharing knowledge internally HR
New hire training
Employee communications
Compliance
Marketing & Sales
Producing product demos, sales tools
Product launch
Sales force training, global sales events
C – Levels – need to convey a consistent message to distributed workforces across several time zones. Have quarterly financial calls for investor relations
HR – New hire training. With an average turn over rate of 15% in a US organization, new people are being hired on a daily basis. Training new employees is a monthly task that takes time. Ramping up new hires so that they are effective faster reduces overall organizational costs
Marketing – How do we let our distributed sales force know about new product information or product updates.
Customer service – Need to provide information in the most clear and concise repeatable manner to reduce operating costs
R&D – Record and archive meetings so to effectively capture and retain IP.
Other
LOBs
Customer Service: Video self service desks, video user guides
Research and Development: Capture and retain intellectual property

19. Vertical Market Applications
Higher Ed
Archived lectures
Distance learning
Health
Care
Grand Rounds
Record live interaction between physician and patient
HIPAA compliance
Gov’t
Archive town hall, public meetings
Deliver internal government communications
Pharma
Archive research meetings for FDA compliance
Geographically dispersed research teams

20. Extend your video communications with the Polycom Video Media Center
Streamlines the video content lifecycle from creation to delivery
Single platform for all video in the enterprise
Compliance, Corp Communication, Customer Service, Sales, Training, and more
Leverages video conferencing infrastructure
Cost-effectively streamlines content creation process
Faster ROI for video conferencing system investments
Scalable real-time communications
Combine streaming and video conferencing to achieve mass scale
Utilize a single vendor for the complete solution - Polycom
Stream live video messages to over 1,000 people simultaneously
Store all documents related to a video recording in one centralized location
Centrally manage and store all video recordings
Easily track and report on viewed programs

21. Thank you!