The NET: Branding VR as a National Resource for Business Kathy West-Evans, Director of Business Relations The National Employment CSAVR Harley Engelman, Marketing Consultant KAT Communications John P. Evans, Employer Relations Manager DVR – State of Washington

Branding  Branding delivers your message to your customer. It confirms credibility and creates user loyalty.” December 2012 National Employment Conference 2

Branding  It is based on the needs and wants of your customer and is integrated at every point of public contact.” December 2012 National Employment Conference 3

Joanna Lord   In a lot of ways, people don't buy products anymore -- they buy your business’s story.” December 2012 National Employment Conference 4

Branding: A Strategic Tool Gives you a competitive advantage Gives you a competitive advantage Quantifies who you are, what you are and what you are capable of doing Quantifies who you are, what you are and what you are capable of doing It is your promise to your customer It is your promise to your customer Must be applied consistently across your network Must be applied consistently across your network Sets you apart from your competition Sets you apart from your competition December 2012 National Employment Conference 5

Branding Basics  Define  Promote  Deliver  Protect December 2012 National Employment Conference 6

Branding and Marketing Branding impacts your marketing strategy. Branding impacts your marketing strategy. What needs to be done; What needs to be done; How to do it; and How to do it; and Action steps for implementation. Action steps for implementation. December 2012 National Employment Conference 7

Marketing Strategy  External – Customer  Internal – Your Team and Strategies  Short and Long Term Goals December 2012 National Employment Conference 8

Branding the NET: What did we learn from our business customers? One Company One Company National in scope National in scope Easy to access Easy to access Build Relationships Build Relationships Build Trust Build Trust Consistent and Coordinated Consistent and Coordinated Deliverability Deliverability Sustainability Sustainability Talent and business focused services Talent and business focused services December 2012 National Employment Conference 9

The NET: Infrastructure 80 Agencies 80 Agencies Operated at the state level but joined by leadership through CSAVR Operated at the state level but joined by leadership through CSAVR Commitment to a dual customer approach Commitment to a dual customer approach Business driven strategy Business driven strategy Single point of contact Single point of contact VR partners: VA, AIR and community agencies VR partners: VA, AIR and community agencies NET Protocol: our commitment to our customers and each other NET Protocol: our commitment to our customers and each other December 2012 National Employment Conference 10

December 2012 National Employment Conference 11 Delivering Talent, Support and Solutions

Pre-Employment Pre-Employment Internships Internships Business based training Business based training On the job training On the job training HR/Staffing- Talent Acquisition HR/Staffing- Talent Acquisition Recruitment & Promotion Recruitment & Promotion Benefits & Compensation Benefits & Compensation Retention Supports Retention Supports Employee Advisory Services Employee Advisory Services Accommodations Accommodations Work Site Assessment Work Site Assessment Assistive Technology Assistive Technology Staff Training Staff Training Disability Awareness Disability Awareness ADA/Employment Laws ADA/Employment Laws Diversity Programs Diversity Programs Customer Service Customer Service Universal Design Universal Design Contracts Contracts Facilities Facilities Programs/Services Programs/Services Assistive Technology Assistive Technology Information Technology Information Technology Financial Supports Financial Supports Tax credits/deductions Tax credits/deductions WOTC WOTC Barrier Removal Barrier Removal Legal & Compliance Legal & Compliance EEOC/Affirmative Action EEOC/Affirmative Action Labor Relations Labor Relations Policy Development Policy Development Risk Management Risk Management Product Development Product Development Marketing & Outreach Marketing & Outreach The NET: Business Services Defined by Business Customers

Branding the NET Where are we? Business Needs Business Needs The infrastructure The infrastructure The talent The talent The services The services The logo and identity The logo and identity Customers Customers Effective Models Effective Models Building the brand Building the brand December 2012 National Employment Conference 13

Where are we? A look from the outside  Alaska - home.htm home.htm home.htm  California  Delaware - dvr/welcome.shtml dvr/welcome.shtml dvr/welcome.shtml  Florida  Georgia  Iowa (G)  Iowa (B) December 2012 National Employment Conference 14

Where are we? A look from the outside  North Dakota - dex.html dex.html dex.html  Ohio  Vermont  Virginia  West Virginia  Wisconsin December 2012 National Employment Conference 15

The NET: Building our National Brand  Our Challenges  Our Opportunities December 2012 National Employment Conference 16

What are we branding? Next Steps  TAP  TAP: Talent Acquisition Portal  North Dakota A Partner in the NET A Partner in the NET  Region 4 The NET Southeast The NET Southeast  What are our next steps ? December 2012 National Employment Conference 17

Contact Information Kathy West-Evans, Director of Business Relations The National Employment CSAVR Harley Engelman, Marketing Consultant KAT Communications John P. Evans, John P. Evans, Employer Relations Manager DVR – State of Washington December 2012 National Employment Conference 18