LOGO. www.themegallery.com Hot Tip  Radio offers an ability to reach specific audiences through specialized programming.  Radio can be adapted for different.

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Presentation transcript:

LOGO

Hot Tip  Radio offers an ability to reach specific audiences through specialized programming.  Radio can be adapted for different parts of the country and can reach people at different times of the day. example: radio is the ideal means of reaching people driving to and from work.

LOGO Get the latest news and weather report FOR FREE!!! Find and enjoy latest music all over the world

LOGO Component of Radio Program Deejay - disk jockey 1 Studio 2 Radio Type 3

LOGO To be a DJ There is no right and wrong answer but it’s important to understand what your really want to do What is your Radio Style? What sort of music you like? Who’s your audience? What do you do best?

LOGO Audio broadcasting can be done via Cable FM Local wire networks satellite Internet

LOGO Example of live internet radio

LOGO Radio by Type Community News/Talk Sports Music Disney Hits

LOGO How to Write a Presenter's Script for Radio The intended audience The Type of Radio Station The Genre of Music being played or The Style of the Talk Station Target the Script to the audience

LOGO Advantages Radio is the least expensive of all media. Because airtime costs are low, extensive repetition is possible. Radio’s low cost and high reach of selected target groups make it an excellent supporting medium

LOGO Disadvantages Considered as a long term vehicle Audience Fragmentation The audience has little real loyalty to any one station

LOGO