1 UC PUBLICATIONS AND PLATFORMS

2 PUBLICATIONS AND PLATFORMS University Communications Editorial communications: Doug Haddix Brand and marketing: Jacquie Aberegg Interactive: Ted Hattemer Media relations: Haddix and Gary Lewis Operations: Raegan Schneider Relationship management: Karen Patterson and Steve Proctor

3 Editorial communications PUBLICATIONS AND PLATFORMS PUBLICATIONS Jay Hansen Lynne Bonenberger Randy Gammage Pam Hill Adam King Jeff McCallister Terri Stone John Milliken (advertising rep) MULTIMEDIA Kristen Convery Lauren Boyd Monica DeMeglio Kevin Fitzsimons Jo McCulty Randy Walk EXECUTIVE COMM Deb Guinan Aaron Marshall Amy McKay Trisha Patel

4 PUBLICATIONS AND PLATFORMS EdComm’s role Build awareness of the university’s excellence by sharing compelling content in our publications and on our platforms. Inspire and encourage engagement with our audiences--including students, faculty/staff, alumni and friends. Provide support for efforts that strengthen Ohio State’s fundraising and engagement efforts.

5 PUBLICATIONS AND PLATFORMS Building awareness Internal publications and platforms External publications and platforms Specialty publications

6 PUBLICATIONS AND PLATFORMS Internal

7 PUBLICATIONS AND PLATFORMS onCampus (print) Published every other week from August to May and once a month in June and July Faculty, staff, student and event news Jeff McCallister (.32) and Adam King (.1088)

8 PUBLICATIONS AND PLATFORMS OSU Today ( ) Published five days a week during the school year and three days a week over the summer Faculty, staff, student and event news Submissions to Randy Gammage (.2)

9 PUBLICATIONS AND PLATFORMS Buckeye Net News ( ) For undergraduate students Student content and a message from Dr. J OSU Weekly ( ) For graduate students Both student publications are produced in partnership with Student Life. NOTE: Both published once a week on Sundays and edited by Randy Gammage (.2)

10 PUBLICATIONS AND PLATFORMS University Communications site ucom.osu.edu Blog Best practices Staff listing Policies and procedures Kristen Convery (.3)

11 PUBLICATIONS AND PLATFORMS External

12 PUBLICATIONS AND PLATFORMS Ohio State Alumni Magazine (print) Published six times a year for Alumni Association members What is an Alumni Association member? Stories about research, faculty, students and alumni as well as stories that enhance Ohio State’s national reputation Lynne Bonenberger (.1) and Terri Stone (.306)

13 PUBLICATIONS AND PLATFORMS osu.edu Interactive digital storytelling that enhances Ohio State's national reputation and focuses on major Ohio State messages, including student success, research prowess, and Buckeye profiles Feature stories feed social media efforts; timing is key. Watch, news, and events area give space for video, social media, events promotion Kristen Convery (.3) and Monica DeMeglio (.1)

14 PUBLICATIONS AND PLATFORMS Leaders’ Impact Published two times a year for major donors Stories that illustrate the ways donor support creates opportunities for students and researchers. Donor profiles Campaign news Terri Stone (.306)

15 PUBLICATIONS AND PLATFORMS Connect ( ) Published monthly and delivered to all in our database (330,000) Stories highlighting students, research and institutional accomplishments, as well as items that enhance Ohio State’s national reputation When possible, include multiple links per feature item Goal: Send on the third Thursday of each month Jay Hansen (.208)

16 PUBLICATIONS AND PLATFORMS Buckeye Voices (web) Commentary from Ohio State thought leaders Senior leaders, faculty/staff, students and alumni buckeyevoices.osu.edu Integration with print publications Kristen Convery (.3) and Deb Guinan (.4)

17 PUBLICATIONS AND PLATFORMS Social media Facebook: Ohio State, Alumni Association, university president, alumni president State, and university president YouTube: Ohio State and Alumni Association Kristen Convery (.3) and Lauren Boyd (.404)

18 Specialty

19 PUBLICATIONS AND PLATFORMS High Points ( ) Monthly points of pride distributed to both internal and external audiences. Content submission deadline: One week after the first of a month Publication date: First week of a month osu.edu/highpoints Jay Hansen (.208)

20 PUBLICATIONS AND PLATFORMS Alumni Football News ( ) Football feature and event news; Published monthly during the football season The Nutshell ( ) Alumni club and society leaders; Published monthly President’s Club E-News ( ) Members of the group; Published monthly Women and Philanthropy E-News ( ) Members of the group; Will begin publishing monthly in May or June

21 PUBLICATIONS AND PLATFORMS Questions?