CHAPTER TWO THE MAKING OF MULTIMEDIA: AND MULTIMEDIA DEVELOPMENT TEAM CGMB113:MULTIMEDIA TECHNOLOGY EZE MANZURA MOHD MAHIDIN . Adapted from Notes Prepared by: T.J ISKANDAR Revised on Sept 2012

Objectives At the end of this chapter, students should be able to: 2 Objectives At the end of this chapter, students should be able to: Describe the four primary stages of a multimedia project Describe the skills and talents needed for a multimedia project

Stages of a Multimedia Project Planning & Costing Designing & Producing Testing & Evaluating Delivering

Stages of a Multimedia Project : (1) Planning Planning involve:- Developing an idea Identifying Objectives and Users Identify Skills and Resources Estimating Time and Cost Develop a small prototype or proof of concept

Stages of a Multimedia Project : (2) Design and Production The planned tasks are performed to create a finished product. Task include storyboarding, designing a detail navigation structure, GUI consideration and HCI consideration. The product is revised, based on the continuous feedback received from the client by doing an evaluation.

Stages of a Multimedia Project : (3) Testing The program is tested to ensure that it: meets the objectives of the project works on the proposed delivery platforms meets the client requirements.

Stages of a Multimedia Project : (4) Deliver The final project is packaged and delivered to the end user.

THE MULTIMEDIA PRODUCTION TEAM

Objectives At the end of this section, students should be able to: Understand the multimedia skill set and discuss how it applies to multimedia projects. Define the skills needed to successfully manage a project team.

Multimedia Team A team of skilled individuals is required to create a good multimedia project. Team building refers to activities that help a group and its members function at optimum levels. The diverse range of skills required for a project is called the multimedia skill set.

Members of a Multimedia Team A multimedia team consists of the following: Project manager. Multimedia designer. Interface designer. Writer. Video specialist Audio specialist. Multimedia programmer. Producer for the Web. Computer programmers.

Roles and Responsibilities in a Multimedia Team

Multimedia Project Manager The project manager is responsible for: The overall development, implementation, and day-to-day operations of the project. The design and management of a project. Understanding the strengths and limitations of hardware and software.

Multimedia Project Manager :Cont Ensuring people skills and organizational skills. Conveying information between the team and the client.

Multimedia Project Manager : Cont… Characteristic of goodproject manager: Able to coordinate and facilitate the production. Possess knowledge of the basic principles of multimedia authoring. Skilled proposal writer. Good negotiator.

Multimedia Project Manager : Cont… Characteristic of good project manager: Conversant with relevant legal issue Good communication skill Budget management skill Experience in human resource and overall business management

Multimedia Designer The designing team consists of: Graphics designers, illustrators, animators, and image processing specialists who deal with visuals, thereby making the project appealing and aesthetic. Instructional designers, who make sure that the subject matter is presented clearly for the target audience.

Multimedia Designer : Cont… Interface designers, who devise the navigational pathways and content maps. Building a user-friendly interface. Information designers, who structure content, determine user pathways and feedback, and select presentation media.

Multimedia Writer A multimedia writer is responsible for: Creating characters, actions, point of view, and interactivity. Writing proposals and test screens. Scripting voice-overs and actors' narrations.

Video Specialist A video specialist needs to understand: The delivery of video files on CD, DVD, or the Web. How to shoot quality video.

Video Specialist: Cont… How to transfer the video footage to a computer. How to edit the footage down to a final product using digital nonlinear editing system (NLE).

Audio Specialist An audio specialist is responsible for: Locating and selecting suitable music talent. Scheduling recording sessions. Digitizing and editing recorded material into computer files.

Multimedia Programmer Multimedia programmer, also called a software engineer: Integrates all the multimedia elements into a project, using authoring software. Writes codes for the display of multimedia elements, and to control various peripheral devices. Manages timings, transitions, and record keeping.

Team Building Team members must be “team player” Good communication and interpersonal skill are a must. Team building refers to activities that help the group and its member function at the best performance.

Reference Vaughan Tay, Multimedia: Making It work. 7th Edition. McGraw Hill