Instructional Guide Communications : From Print to Radio

During this unit you are going to: Design, develop and implement different types of commercial projects promoting school spirit. Create an advertising firm for your school.

Your advertising team will: Create an address, logo and motto for your team. Identify your primary and secondary audiences. Do market research, and design and create print and radio advertisements. * Working as a team is important for your firm to succeed.

Your Target Audience Who will buy your product? Decide who your target consumers will be. Design your advertisement to reach these people. Identify a secondary audience.

Market Research What Do the Customers Like? Examples of questions you might ask: What is your favorite color? What kind of music do you prefer? Record the results of your surveys in a chart or graph.

Elements of Design Lines Shapes Mass Texture Color Five basic elements of design can be used to convey a message without words or images. They are:

Lines Organize the message Provide texture Simulate motion Guide the eye Convey a common meaning

Lines Can be: Curved or straight Solid or dashed Thick or thin or variable widths Can end with: Ragged edges Blunt ends Curved shapes

Rhythm Repeating lines and shapes can provide a design feature called Rhythm.

Shapes Organize a message Convey meaning Guide the eye Can be used separately or with other shapes or lines to:

Shapes 3 Types: Geometrical- shapes such as squares, circles, triangles, cones and hexagons. Natural- shapes found in nature such as tree leaves or painted shapes such as paint splashes. Abstract- stylized versions of existing shapes.

Mass Can be used to: Accommodate information or content of a message Provide emphasis Create contrast Convey a mood Relates to the height, thickness or depth of a piece.

Texture Always a part of a design whether or not it is intentional It is the visual or tactile surface characteristics of a piece All objects and surfaces have texture Texture can be created with paper or other materials

Color Required for good design Creates moods Evokes emotions Enhances the message Be sure to pick a color that reaches your target audience.

Balance 2 Types: Formal Balance- if the print was divided in half, top to bottom or left to right, the halves would contain the same basic elements. Informal Balance- when one or more parts of the print’s design are off-center and the halves don’t match.

Contrast Goes hand-in-hand with color. Your advertisement should have colors that catch the eye and the print should contrast with the background. Look at road signs as a good example of contrast. They are quickly and easily read from a distance.

Print Advertisements Time to give it a try! Design a T-shirt using logos, mottos, colors, layout and design. You are trying to communicate an idea to your audience and increase school spirit. The main idea should be clear and expressed in bold pictures or print. The shirt should not be cluttered and should have only elements that add to it’s effect.

Audio Advertisements Write and record a radio advertisement to increase school spirit. You can use jingles, the school song, school sound effects, and information to get the attention of your audience. Rehearse everything out loud to hear how the lines flow together.

Before You Start. Important Terms: Audience- The people who receive a communication message Logo- A symbol that represents a specific product or company. Motto- A phrase, sentence, or words that represents a product. *Follow the Engineering Design Process to create your design. Discussion

Engineering Design Process

Step 1 – Identify a challenge What message do you want to send? Who is your audience? How will you reach them? What do they like?

Step 2 – Explore Ideas Brainstorm ways to make your T-shirt and commercial. Choose the top 2 ideas. √ Identify a challenge

Step 3 – Plan and Develop Create a plan. Keep a journal of all your ideas and work you have done. √ Identify a challenge √ Explore Ideas

Step 4 – Testing and Evaluating Test your product with 3 people. What do they think of your product? Are there things you should change? √ Identify a challenge √ Explore Ideas √ Plan and Develop

Step 5 – Presenting the Solution What is the best thing about your product? How could you improve your product more? How well did your team work together? Would you do anything differently next time? √ Identify a challenge √ Explore Ideas √ Plan and Develop √ Testing and Evaluating