SESSION #8 With New York Times Best-Selling Author Peggy McColl
Overview - This Class Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy)
On-Going Revenue Streams
Opportunities Sell new or old products to new clients Sell more products to existing client base Sell monthly services (recurring revenue) to new or to existing clients Sell monthly services (recurring revenue) to new or to existing clients
Sell More Products to Existing Clients Create a funnel by offering a freebee ($0) Offer a low priced product/service ($10 - $100) Mid Range ($200 - $1000) Higher End ($ $8000) And, perhaps a Super High End ($8,000 and up)
Monthly Recurring
Spiritual Cinema Circle
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Lanny Morton w. Bob Proctor 6 Minutes to Success with Bob Proctor 360,00 optins – free trial 10,500 people subscribed On average billing $57/ month $598,500/month in revenue $7,182,000 in annual revenue
Bob’s Streaming Club
Challenges with On- Going Attrition New Content Valuable/Engaging/Outstanding Content Growth
Dr. Shad Helmstetter
List Building
List Building Methods Have an opt-in on your site Give something away on your site Ask someone else to put an optin of yours on their site Ask others to give away your freebees Get highlighted on blogs, in newsletters, on websites with a tagline to go to your site and signup Do a direct mail (ole fashioned post office – people go to a website and enter) Run a contest/giveaway At a “live” event have a sign up sheet On radio/interviews/tv send people to a website to get a resource Give away and ebook Ask others to tell others
Brian Proctor’s List Bob Proctor Insight of the Day
What did Brian do? Acted on his idea Put together some quotes Created Promoted it on Bob’s website ( Used a payment “system” to take payment with affiliate tiers (two tiers) Started to send out the “insights” day with a request to “send to your friends” Offered a time-limited offers and generated revenue the first month! 20
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Advantages & Challenges It was a great idea His Father’s reputation Simple People loved it & told others Didn’t have to create any products or have services to sell Wasn’t sure if it would “fly” Father wasn’t keen Had to invest in getting a website ready and securing a shopping cart for payment 27
Build a List & Build Visibility Make it free Monetize with advertising
Chris Downie Member-based website focused on goal setting, fitness and motivation Membership is FREE Over 15 million people have joined At any given time between 1 and 2 million people are using the site to manage their weight and reach their goals
Back of the Room Sales
Speaking Engagements Become Proficient at Speaking Join Toastmasters Get a Coach Practice & Deliver Enhance your Online Business Earn/Charge Speaking fees Offer Products/Services from the Stage 31
Your Speech/Presentation/Mess age People want to be entertained MORE than educated Share Stories Organize Share from Your Heart Tell them what you are going to give them Give it to them Tell that what you told them Make the offer! Take the order! 32
The “Selling” Part Use words like “invitation” Special Offer Not Available ANYWHERE Else Only for those who are committed Who this is NOT for Sense of Urgency (first 10, until 5pm today)
Additional Suggestions for Your Speaking Engagements Take photos/Use for promotional purposes Capture video/Use for promotional purposes Post upcoming & past events on your site Offer to speak at events Do your own events Stay for the entire event (network) at other events Capture addresses at the event Make an offer from the stage 34
Opportunities are …
Best Seller Mega Minds $2000 OFF
QUESTIONS?