How To Get Your Website Indexed Efficiently? Robin Liu

1-1 : A Point Before We Start SEO is kind of statistical analysis. It follows the steps of search engines. SEO theory is summarized based on many SEOers ’ tests and experiences with large amount of websites.

2-1 : Measurements of SEO Effectiveness Web page indexing efficiency by search enginesWeb page indexing efficiency by search engines Ranking of target keywords in search enginesRanking of target keywords in search engines Listing attractiveness in search engine ranking pageListing attractiveness in search engine ranking page

2-2 : Importance of Being Indexed by Search Engines You get an opportunity to compete with others only when your pages are indexed by the search engines.You get an opportunity to compete with others only when your pages are indexed by the search engines. The more pages indexed by search engines, the higher chance that search engine users can find your web site.The more pages indexed by search engines, the higher chance that search engine users can find your web site.

2-3 : Indexing Efficiency by the SE The website indexing efficiency by the search engine can be measured in two aspects: Time. The shorter time to be indexed, the betterTime. The shorter time to be indexed, the better Amount. Make as much web pages indexed as possibleAmount. Make as much web pages indexed as possible

2-4 : How to Improve Indexing Efficiency? To improve indexing efficiency by search engines, start from following 4 steps: Design of physical structure of the websiteDesign of physical structure of the website Submission and maintenance of sitemapSubmission and maintenance of sitemap Constant update of the website contentConstant update of the website content Effective usage of linksEffective usage of links

3-1 : What's physical structure of website? Physical structure refers to the structure of directories and files of the web site where web pages are stored. Website directory is divided into layers, for example: Root directory: 2 nd level directory: 3rd level directory: etc.

3-2 : Design of Physical Structure of Website Flat structure is the best choice. Generally speaking, 3 levels or less of directories is more search engine friendly in terms of indexing.

4-1 : Basics of Sitemap Before we discuss further, lets review the basics of sitemap: What's sitemap?What's sitemap? Function transform of sitemap (users VS search engine)Function transform of sitemap (users VS search engine) Format of sitemap （ html & xml ）Format of sitemap （ html & xml ） Setup of sitemapSetup of sitemap Importance of sitemap in SEOImportance of sitemap in SEO

4-2 : Make sitemap found ASAP WEB format (sitemap.html ） Build text links to sitemap on pages that search engines think importantWEB format (sitemap.html ） Build text links to sitemap on pages that search engines think important XML format （ sitemap.xml ）XML format （ sitemap.xml ） –Submit via interface provided by the search engine –Specify in robots.txt file, the format is as following: Sitemap:

4-3 : Advice on Sitemap Maintenance You have to maintain the sitemap carefully in order to get search engines to index your pages through sitemap. Advice ： Constantly update the URLs in sitemapConstantly update the URLs in sitemap Include important pages in text link format in sitemapInclude important pages in text link format in sitemap

5-1 : Update of Website Information Update of content on the websiteUpdate of content on the website Update in the search resultUpdate in the search result

5-2 : Update of Content on the website Update of content on the website includes building of new pages and modification on existing pages. Search engine robot will establish a crawling cycle following the content update cycle of a website. Generally, the more updates on the website, the more frequently the search engine robot will crawl.

5-3 : Update in Search Result Example: Three places that can be updated in search results: title, description text and date. We can say there ’ s update in search result if any of the three changes.

5-4 : Relationship between the Two Updates Update of website content directly leads to update in the search results. The search engine robot will establish crawling cycle according to the frequency of content update on website.Update of website content directly leads to update in the search results. The search engine robot will establish crawling cycle according to the frequency of content update on website. The frequency of the update in search results reflects the crawling cycle of search engine robot, which can guide the webmaster to update website content at proper time.The frequency of the update in search results reflects the crawling cycle of search engine robot, which can guide the webmaster to update website content at proper time.

5-5 : Experience in Content Update Website content should be updated constantly, preferably every one to three days.Website content should be updated constantly, preferably every one to three days. New pages and modified pages should be linked from important places (such as home page, category page), and should stay there for some time, preferably to match the crawling cycle of search engine robot.New pages and modified pages should be linked from important places (such as home page, category page), and should stay there for some time, preferably to match the crawling cycle of search engine robot.

6-1 : Effective Usage of Links Properly planned internal links and incoming links will also improve website indexing efficiency by search engines. The logical semantic structure formed by internal cross links.The logical semantic structure formed by internal cross links. The effect of incoming links.The effect of incoming links.

6-2 : Semantic Relationship of Internal Links There are two forms of semantic relationship between internal links. Linking out in body text using keywords as anchor.Linking out in body text using keywords as anchor. Utilization of auxiliary navigation. (related, hot and etc.)Utilization of auxiliary navigation. (related, hot and etc.) Related TagsRelated Tags

6-3 : Effects of Incoming Links Search engines will index your site efficiently when you have incoming links, even if you do not submit website to search engines and do not update regularly. Characteristics of good incoming links: original content, constant update, no spam or blackhat.

6-4 : Illustration of Effect of Incoming Links

Conclusion Hope you have better understanding on how to get your website indexed more efficiently by search engines. Thank you. If any questions, please contact me: ： MSN ：