Fáilte Ireland Season Monitor 2008 Council Meeting Irish Hotels Federation 16 th July 2008

Overseas VisitorsJanuary – April % Change 08 vs. 07 Britain+1.5% Mainland Europe-2.2% North America+1.0% Other Areas+6.6% TOTAL OVERSEAS+0.4% Overseas Market Estimates Source: CSO/Fáilte Ireland/NITB

Hotel Occupancy (%) January - April Hotel Survey: January-April 2008

Hotel Room Occupancy (%) Analysis by Region January - April TOTAL5553 Dublin6364 East & Midlands4742 South East5150 South West5750 Shannon5249 West4951 North West5045 Hotel Survey: January-April 2008

Hotel Room Occupancy (%) Analysis by Grade January - April A new grading classification system was introduced in 2008 so direct comparisons with previous years are not available.

Hotel Survey: January-April 2008 Bednight Sales Analysis by Market January – April % Variance 08 vs 07 Britain M. Europe-16 N. America-11 Rest of World+31 Overseas-4 Rep. of Ireland+10 N. Ireland-11 Total+5 Market Share (%)

Year to Date 2008 vs Overall Business Tourism Barometer Survey – June 2008 Hotels 27% 53% 19% Guesthouses 17% 59%24% Self Catering 13% 57%30% Caravan & Camping 19% 52% 29% Up Down Same Hostels 26% 49%26% Bed and Breakfast 67%24%8%

Year to Date 2008 vs Hotel Bednights Tourism Barometer Survey – June 2008 Rep. of Ireland 37% 34% 29% Northern Ireland 13% 46%41% Overseas 18% 60% 22% Up Down Same Overall 53%19% 27%

Year to date 2008 vs Hotels – the Ireland Market Tourism Barometer Survey – June 2008 Up Down Same Ireland 37% 34%29% () No Reply Special Events 24% 19%30% (27%) Business/Corporate 29%23% (25%) Weekend Breaks 26% 36%16% (22%) General Leisure 36%15%23% (26%) Mid-week Breaks 18% 38%20% (24%)

Year to date 2008 vs Hotels – Overseas Markets Tourism Barometer Survey – June 2008 Up Down Same () No Reply Great Britain 22% 40%36%(2%) USA 62%9%24%(5%) Europe 33%17%44% (6%) France 8% 34%51%(7%) Germany 33%11%47%(9%)

Year to date 2008 vs Profitability Tourism Barometer Survey – June 2008 Up Down Same Hotels 24% 59%17% Guesthouses 14% 63%23% Self Catering 9% 68%23% Caravan & Camping 61% 10% 29% Bed and Breakfast 77%6%17% Hostels 60%29%11%

Year to date 2008 vs Hotel Yield Tourism Barometer Survey – June 2008 Up Down Same 24% 53%23%

Year to date 2008 vs Segments – Overseas Business Tourism Barometer Survey – June 2008 * Caution: Small Base Attractions 16% 40%44% Up Down Same Coach Operators* 16% 58% 26% Car hire* 18% 36%45% Retail 75%(--%) 25%

Year to date 2008 vs Activities – Overseas Business Tourism Barometer Survey – June 2008 * Caution: Small Base Up Down Same Angling 13% 65%22% Cruising* 56% 19% 25% Equestrian 25% 45% 30% Golf 63%30%7%

Prospects for the Season 2008 vs Accommodation – Overall Business Tourism Barometer Survey – June 2008 Up Down Same Hotels 21% 49%30% Guesthouses 26% 42%32% Bed and Breakfast 10% 56%34% Self Catering 16% 55%30% Caravan & Camping 16% 39%45% Hostels 29%43% 29%

Prospects for the Season 2008 vs Hotels Bednights Tourism Barometer Survey – June 2008 Up Down Same Overall 21% 49%30% N Ireland 13% 40%46% Rep of Ireland 32% 30%38% Overseas 17%27% 56%

Prospects for the Season 2008 vs Hotels – Overseas Markets Tourism Barometer Survey – June 2008 Up Down Same () No Reply Great Britain 21% 42%37%(--%) USA 65%10%23%(1%) Europe 36%13%50% (1%) France 9% 37%52%(3%) Germany 36%11%50%(3%)

Prospects for the Season 2008 vs Segments – Overseas Markets Tourism Barometer Survey – June 2008 * Caution: Small Base Car hire* 18% 45%36% Attractions 31% 33% 36% Coach Operators* 32% 47%21% Up Down Same Retail 71%25%4%

Prospects for the Season 2008 vs Activities – Overseas Markets Tourism Barometer Survey – June 2008* Caution: Small Base Cruising* 38%50%13% Equestrian 50% 25% Angling 9% 61% 30% Golf 52%41%7% Up Down Same

Negative Factors Affecting Business Hotels (%) Tourism Barometer Survey – June 2008

Issues of Concern for Hotels (%) Tourism Barometer Survey – June 2008

Number of Staff Employed 2008 vs Hotels Tourism Barometer Survey – July 2008 Seasonal 44%47% 9% Full-time 32% 60%8% Part-time 36%54%10% Up Down Same