1. Tourism in Rural Hampshire Roger Budden Real Places

2. Why Tourism? Farm diversification Adding vitality to rural communities Range of jobs Consumer interest in the countryside The “Staycation” effect

3. What is Rural Tourism? Holidaymakers Day Visitors Business Visitors Accommodation Visiting Attractions Traditional Pursuits New Uses Walking, Cycling, Horse Riding, Shooting, Fishing, County Shows Hotels, B+B’s, Self- Catering, Camping, Caravans Museums, Farm Attractions, Houses, Gardens Glamping, Go Ape Festivals, Zorbing, Weddings, Mountain Biking

4. Hampshire as a Destination Test Valley New Forest Winchester and Central Hampshire East Hampshire and the South Downs North Hampshire The Solent

5. Hampshire Tourism Volume and Value 4.3 million overnight trips 3.7 m domestic visitors – 0.5 m overseas visitors 37 million day visits 60,000 jobs (c.9% of employment in County) £2.4 billion spend – £1.6 billion day visitors – £800 million staying visitors

6. Consumer Trends Staying at home The real thing Experiences not places Learning and leisure The value of downtime Quality facilities and service The connected society

7. Still Popular and Growing Walking Cycling Caravan and Camping Self Catering

8. Still Popular and Growing Family Activities Fishing Local Produce Gardens Weddings

9. New Areas of Growth Glamping Festivals Cookery Boutique Hotels

10. New Areas of Growth Geo-caching Hands-on Visits Adrenaline Activities Wildlife

11. Areas of Opportunity Camping – rough and fancy Touring Caravans Festivals Accommodation along long distance footpaths and cycle routes – baggage transfer Equestrian B+B Local Produce – “Catch it, Cook it, Eat it” Mountain Boarding Farm/Landscape/Wildlife Walks

12. Help! Visit England: www.visitengland.orgwww.visitengland.org Tourism South East: www.tourismsoutheast.comwww.tourismsoutheast.com Hampshire County Council: www.hants.gov.ukwww.hants.gov.uk Our Land: www.our-land.co.ukwww.our-land.co.uk RDPE – Leader Programmes, Paths for Communities, RDPE 2013 onwards?