1. Great Britain Tourism Survey March 2016

2. 2 GBTS March 2016 Published 30 th June 2016 Headlines March 2016 There were 9.6 million domestic overnight trips in GB in March 2016, which is up from 8.8 million in March 2015. Expenditure increased by +7% to £1.9 billion, while number of nights increased to 26.8 million. There were 7.9 million domestic overnight trips to England in March 2016, up by +11% on the same month last year when there were 7.1 million. Spend increased by 11% to £1.5 billion and bednights increased by +16% to 21.3 million. YEAR-TO-DATE In the year to March 2016, GB trips were down -1% to 23.4 million, compared to 23.6 million in the same period in 2015. Expenditure and nights were up for the year to date, +1% and +2% respectively. In the year to March 2016, trips to England remained unchanged at 19.6 million compared to 2015. Spend and nights were up by +2% and +3% respectively. Context At the start of March, the weather was wet and fairly cold. The middle of March was drier and had more settled weather, often with plenty of sunshine for western areas. More unsettled weather then returned during the last week, and Storm Katie brought damaging winds on the 28th, particularly in the south-east. Easter 2016 was in March 2016 whereas Easter 2015 was in April 2015. Summary of Results GB And England Trips Nights +9%+14%+7% Spend +11%+16%+11% -1%+2%+1% Weather 0% +3% +2%

3. 3 GBTS March 2016 Published 30 th June 2016 YEAR-TO-DATE (Jan–March 2016) Trip Characteristics TripsNightsSpend PURPOSE HOLIDAY TRIPS in England from January to March 2016 increased by +10% compared to the same period last year, with 7.3 million trips recorded. Expenditure has increased further by +23% to £1.8Bn, while nights increased by +14% to 19.1 million. VISITS TO FRIENDS AND RELATIVES decreased by -4% to 8.1 million, with bednights and expenditure both decreasing by -3% each. Non-holiday VFR is down by 20%, and holiday VFR is up by 8%. BUSINESS trips have also decreased for the January to March period, down by -12% to 3.2 million. Nights and spend decreased compared to the same period in 2015, by - 10% and -28% respectively. Summary of Results England +10%+14%+23% -4%-3% -12% -10% -28% TRIP TAKERS Trips have increased amongst 25-34s and 45-54s, with the biggest increase coming from 25-34s (+13%) Trip volumes have increased by 4% amongst C1s but decreased in all other SEGs. South WestEast Midlands DESTINATION TYPE The West Midlands and the Northern regions saw a decrease in volume. The greatest increases were to the South West (+17%) and the East Midlands (+5%). +13% +17% +5% +4% 25-34 +4% 45-54 Class C1

4. 4 GBTS March 2016 Published 30 th June 2016 Overseas Travel by UK Residents International Passenger Survey March 2016JAN - March 2016 TripSpendTripSpend In March, trips and the expenditure on those trips by Brits overseas both increased by +2%. In the year to date, overseas trips were up by +8%. Expenditure also increased, by 9%. Other Tourism Surveys March 15RoomBedspace OCCUPANCY Room occupancy in England in March increased by +2% compared to 2015 at 65%, while bedspace decreased by -1% to 47%. Jan-March 16VolumeSpend DAY VISITS The number of tourism day visits in England in the period January to March 2016 increased by +26% compared to 2015, to 327.7 million The value of those visits increased by +20% to £11 billion March 16AttractionsAccommodation TOURISM BUSINESS MONITOR Attractions businesses reported an increase in visitor numbers for the period from January to the end of March compared to the same period last year. Many accommodation businesses reported the same numbers or a decrease. Context Other Surveys +2%+9%+2%+8% +2% -1%  +2% +26% +20%

5. 5 GBTS March 2016 Published 30 th June 2016 Headline Data GB and England Volume and spend (2015 vs 2016)  +11% 0%  +9% -1%  +11% +2%  +7% +1% England a 2015 2016 GB a 2015 2016  % change vs 2015

6. 6 GBTS March 2016 Published 30 th June 2016 Trips England Volume of trips (millions) (2015 vs 2016)  +11%+22%-24%+19%0%+10%-12%-4%0%+10%-12%-4% All trips aa 20152016 Holiday trips aa 20152016 Business trips aa 20152016 VFR trips aa 20152016  % change vs 2015

7. 7 GBTS March 2016 Published 30 th June 2016  +16%+24%-20%+17%+3%+14%-10%-3%+3%+14%-10%-3% Nights England Volume of nights (millions) (2015 vs 2016) All trips aa 20152016 Holiday trips aa 20152016 Business trips aa 20152016 VFR trips aa 20152016  % change vs 2015

8. 8 GBTS March 2016 Published 30 th June 2016  +11%+37%-39%+18%+2%+23%-28%-3%+2%+23%-28%-3% Spend England Expenditure (£m) (2015 vs 2016) All trips aa 20152016 Holiday trips aa 20152016 Business trips aa 20152016 VFR trips aa 20152016  % change vs 2015

9. 9 GBTS March 2016 Published 30 th June 2016 Long Term Trends by Month GB 2006-2016 (millions)

10. 10 GBTS March 2016 Published 30 th June 2016 Long Term Trends, Year-to-Year England Holiday TripsAll TripsBusiness TripsVFR Trips

11. 11 GBTS March 2016 Published 30 th June 2016 Rolling 12 Month Trendlines England All trips and spend

12. 12 GBTS March 2016 Published 30 th June 2016 Rolling 12 Month Trendlines England Trips by purpose (millions) Holiday tripsBusiness tripsVFR trips

13. 13 GBTS March 2016 Published 30 th June 2016 Rolling 12 Month Trendlines England Spend by purpose (£m) Holiday tripsBusiness tripsVFR trips

14. 14 GBTS March 2016 Published 30 th June 2016 South East YTD 20152016  334834593% 800484576% 44857328% Regional Analysis England: YTD 2015 vs YTD 2016 Trip characteristics – region (YTD 2015 vs YTD 2016) Trips (000s) Spend (£ millions) Nights (000s) North East YTD 20152016  906665-27% 21201568-26% 14497-33% North West YTD 20152016  25452412-5% 62655673-9% 459441-4% West Midlands YTD 20152016  191719090% 42783994-7% 348244-30% Yorkshire & Humberside YTD 20152016  23021772-23% 52954074-23% 380284-25% East Midlands YTD 20152016  146415355% 3202377018% 18623124% East YTD 20152016  171217693% 43334275-1% 22230136% South West YTD 20152016  2992350417% 87951041318% 59667613% London YTD 20152016  282328320% 5113651628% 660657-1% See slide 20 for confidence limits on Q1 data at a regional level.

15. 15 GBTS March 2016 Published 30 th June 2016 South East YTD 20152016  1699716915-1% 45916460530% 253026977% Regional Analysis England: 12 Months to March 2015 vs 12 Months to March 2016 Trip characteristics – region (12 Months to March 2015 vs 12 Months to March 2016) Trips (000s) Spend (£ millions) Nights (000s) North East YTD 20152016  40083601-10% 1107910831-2% 6526632% North West YTD 20152016  13059134243% 3736836671-2% 252225381% West Midlands YTD 20152016  7848881112% 18908202807% 133013502% Yorkshire & Humberside YTD 20152016  9877107909% 27236296599% 18461827-1% East Midlands YTD 20152016  741780939% 202712233210% 114911914% East YTD 20152016  910697847% 2966727969-6% 160117067% South West YTD 20152016  177632019414% 643947388215% 4025451512% London YTD 20152016  11871129489% 250713156626% 297730773% See slide 20 for confidence limits on Q1 data at a regional level.

16. 16 GBTS March 2016 Published 30 th June 2016 UK Outbound Travel (International Passenger Survey) Total volume (millions) and spend (£bn) Trips aa 20152016 Spend aa 20152016  +20%+22%+13%+14%+11%+12%  % change vs 2014

17. 17 GBTS March 2016 Published 30 th June 2016 Appendix: Domestic Tourism England Trip characteristics (Year-To-Date: Jan-March 2016) PURPOSE Pure Holiday1-3 nights+4 nights VFR (on holiday) Holiday (total) VFR (non-holiday) VFR (total) Business TRIPS 000s 2015 659252261367487011462355784273647 2016 725454281827524212496286581063224  10%4%34%8%9%-19%-4%-12% NIGHTS 000s 2015 168249612721212651294757804204557913 2016 191449500964413514326586361198757165  14%-1%34%7%11%-18%-3%-9% SPEND £millions 2015 147810314475612039326888893 2016 182311936295992422263862640  23%16%41%7%19%-19%-3%-28% Unwtd Trips 100773427273517434131148352 REGION West MidlandsEast of EnglandEast MidlandsLondonNorth WestNorth EastSouth EastSouth West Yorkshire & the Humberside TRIPS 000s 2015 19171712146428232545906334829922302 2016 19091769153528322412665345935041772  0%3%5%0%-5%-27%3%17%-23% NIGHTS 000s 2015 427843333202511362652120800487955295 2016 3994427537706516567315688457104134074  -7%-1%18%27%-9%-26%6%18%-23% SPEND £millions 2015 348222186660459144448596380 2016 24430123165744197573676284  -30%36%24%0%-4%-33%28%13%-25% Unwtd Trips 25625320136432688451486243  % change vs 2014

18. 18 GBTS March 2016 Published 30 th June 2016 SOCIAL GRADE ABC1C2DE TRIPS 000s 2015 9049554628622205 2016 8938579326662183  -1%4%-7%-1% NIGHTS 000s 2015 213511316265526447 2016 204801446374846354  -4%10%14%-1% SPEND £millions 2015 16661016466306 2016 16791029475326  1% 2%7% Unwtd Trips 953856392436 CHILDREN IN H/H AnyNone TRIPS 000s 2015 551814144 2016 595013630  8%-4% NIGHTS 000s 2015 1206035452 2016 1521733563  26%-5% SPEND £millions 2015 8422613 2016 9982511  19%-4% Unwtd Trips 8711756 Appendix: Domestic Tourism England AGE 16-2425-3435-4444-5455+ TRIPS 000s 2015 25222980401938666276 2016 24103366376040196025  -4%13%-6%4%-4% NIGHTS 000s 2015 670468398777865716536 2016 582084808879943616165  -13%24%1%9%-2% SPEND £millions 2015 4065156527531129 2016 3415726817591155  -16%11%4%1%2% Unwtd Trips 318452486451921  % change vs 2015 Trip characteristics (Year-To-Date: Jan-March 2016)

19. 19 GBTS March 2016 Published 30 th June 2016 All TourismHolidaysBusinessVFR 201120122013201420152016201120122013201420152016201120122013201420152016201120122013201420152016 Trip Length 2.492.422.502.42 2.492.522.572.562.502.552.642.082.142.262.122.172.222.422.482.542.302.432.45 Spend Per Night £61£68£69£72£73£72£75£81£78£90£88£95£106£109£114£115£113£89£38£39£42£43 Spend Per Trip £152£164£173 £176£179£190£208£201£225£224£251£220£233£257£245 £199£92£96£107£98£105£106 Appendix: Domestic Tourism England Year to date average trip length, spend/night, spend/trip

20. 20 GBTS March 2016 Published 30 th June 2016 Note about these results: The GB Tourism Survey is a survey of British residents, in which 2000 respondents are interviewed each week, making a total of 100,000 each year. Any respondent having taken one or more overnight trips in the previous 4 week period is asked to describe the details of trips taken. Each year, data from around 17,000 trips is collected, and this is subsequently grossed up to provide population estimates. Full details of the survey methodology can be found at: https://www.visitbritain.org/archive-great-britain-tourism-survey-overnight-datahttps://www.visitbritain.org/archive-great-britain-tourism-survey-overnight-data On an annual basis, the survey is extremely robust, with a confidence level for England data at +/- 3% at the 95% level for the number of trips and nights measured, and +/- 4% for the expenditure figure. For shorter time periods and for other subsets of the data such as region or trip purpose, the margin of error is wider – guidance on confidence intervals at national and regional level for annual and quarterly data is provided on the next page. For any questions about data interpretation, please contact VEResearch@visitengland.orgVEResearch@visitengland.org No part of this publication may be reproduced for commercial purposes without the permission of VisitEngland. Extracts may be quoted if the source is acknowledged. Users wishing to include results from this survey within a press release should contact Charlotte Sanders in the VisitEngland Press Office charlotte.sanders@visitengland.org for review prior to external release. charlotte.sanders@visitengland.org

21. 21 GBTS March 2016 Published 30 th June 2016 GB Domestic Tourism: Confidence Limits at the 95% level Based on Quarter 1 TRIPS (millions)BEDNIGHTS (millions)EXPENDITURE (£ millions) Destination:Single QuarterAnnualSingle QuarterAnnualSingle QuarterAnnual GB Total 5.7%3.1%7.0%3.4%8.7%4.0% England Total 6.0%3.3%7.6%3.7%9.6%4.3% East 17.7%8.6%29.1%10.8%26.8%12.4% East Midlands 21.5%9.9%39.0%12.7%34.0%14.8% London 17.3%8.8%19.5%9.8%26.2%13.2% North East 25.8%13.9%39.2%16.0%30.4%15.8% North West 14.5%7.3%17.8%9.7%20.3%10.5% South East 14.6%7.2%19.2%8.4%31.5%10.6% South West 13.3%6.5%16.5%7.2%22.5%8.8% West Midlands 20.0%10.5%27.2%13.9%27.6%15.1% Yorks & Humb 16.2%8.2%23.1%9.8%22.4%11.4%