What eMarketing Brings to the Table & What eMarketing Needs from Your Area EMKT 495.

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Presentation transcript:

What eMarketing Brings to the Table & What eMarketing Needs from Your Area EMKT 495

Online target markets Online target markets eMarketing objectives eMarketing objectives Plan online strategies Plan online strategies Contribute to offline strategies Contribute to offline strategies Develop/design/manage Web presence Develop/design/manage Web presence Apply tactical marketing mix tools online Apply tactical marketing mix tools online Advise on overall marketing budget & calendar Advise on overall marketing budget & calendar Execute and evaluate Execute and evaluate Functional Competencies of EMKT

EMKT Contributions to GC3 Identify the online target market Identify the online target market Analyze online competition Analyze online competition Develop online tactics to meet marketing objectives Develop online tactics to meet marketing objectives Develop alternative offline marketing strategies to enhance online strategies Develop alternative offline marketing strategies to enhance online strategies Develop online solutions to meet communication objectives Develop online solutions to meet communication objectives

EMKT Contributions to GC3 Develop Internet site to promote product and branding Develop Internet site to promote product and branding Develop Intranet site to promote internal communication plan and HR objectives Develop Intranet site to promote internal communication plan and HR objectives Create eMarketing budget within overall marketing budget Create eMarketing budget within overall marketing budget Develop an implementation & evaluation plan that includes metrics Develop an implementation & evaluation plan that includes metrics

Potential EMKT Needs from Your Area From HRM : From HRM : Help identify information & communication concerns/wants of employees, stakeholders, applicants, etc. Help identify information & communication concerns/wants of employees, stakeholders, applicants, etc. Assist with content development & organization of Intranet Assist with content development & organization of Intranet From FINA: From FINA: Assist with identifying implications of current Marketing budget Assist with identifying implications of current Marketing budget Assist in identifying metrics and monitoring effects of eMarketing efforts Assist in identifying metrics and monitoring effects of eMarketing efforts

Potential EMKT Needs from Your Area From MKTG: From MKTG: Communicate overall marketing and branding objectives & tactics Communicate overall marketing and branding objectives & tactics Integrate eMarketing budget into overall marketing budget Integrate eMarketing budget into overall marketing budget Communicate/coordinate calendar considerations e.g., launch dates Communicate/coordinate calendar considerations e.g., launch dates