Training campaign Surfin to the Job - Digital Opportunities on the Labour Market ePractice workshop: "eInclusion days-Digital Literacy Brussels, October 12th 2010 Susanne Bernsmann, Stiftung Digitale Chancen

Goal of the Digital Opportunities Foundation The goal of the Digital Opportunities Foundation is to make people interested in the Internet and to support them with their first steps. We want them to become aware of the opportunities digital media offer and to make use of them. Working fields and target groups Internet Beginners Multipliers / Social Workers Experts Training Surfin to the Job Information & Data on Digital Inclusion Database of Public Internet Access Points

Social Workers are intermediaries, they... know about the skills and competences of their clients know about the handicaps of their clients and the obstacles for successful employment are known by their clients as persons they can trust in need advice and training for jobsearch online Why do we adress social workers?

Youth Clubs, Trade Unions LibrariesAdult Education /Further Education organizations Advisory Bureaus for Unemployed are intermediaries for Target Group B: Youth without graduation, looking for apprenticeship, unemployed Target Group A Social Workers in the field of Social Services Target Groups

Analysis of demand and the target group The steps of the project

Daily 67 % Once a week 30 % Never 3 % Analysis of demand for a training campaign Questionaire for Public Internet Access Points in the field of social work. Question:How often do you deal with job search and looking for apprenticeship in your daily work life? Need for training51 % Need for material (print)63 % Need for Online-Information66 % Analysis of demand / Analysis of the target group Analysis of the target group A: Stuff at social institutions (libraries, advisory bureaus, youth clubs) in regions with high unemployment rate B: Youth without graduation, looking for apprenticeship, unemployed

Analysis of demand and the target group Development of curriculum and training material The steps of the project

Modul 3: Online-Application: How to fit to an offer Module 5: Virtual Job Market – Frequently Asked Questions: Privacy, Data Security & Protection Modul 4: Matching in the Virtual Job Market One day training course (8 hours) Modules of the Training Modul 2: Profiling: Which Capabilities do I bring to the Labour Market Development of training Curriculum Modul 1: Onlinesearch for Jobs and Apprenticeships

For Intermediaries and their clients Work folders Case Studies Dates of trainings Guided Tour Presentation for training Flyer/Poster Handouts for participants Collection of links FAQs ONLINE For the Trainer Team Trainers Guide PPT presentation for training Didactic material Handouts for participants Questionnaires for participants Questionnaires for trainers Online forum for exchange PRINT Development of training material

Analysis of demand and the target group Development of curriculum and training material Roll out of the training campaign The steps of the project

Roll out of the training campaign

Analysis of demand and the target group Development of curriculum and training material Evaluation The steps of the project Roll out of the training campaign

2 steps of evaluation Written questionnaire following the training course Feedback form for participants Feedback form for trainers Recording of the feedback in the content management database Processing of the results Oral interview by telephone 6-8 weeks after the training course Announcement of the interview via and data matching Telephone interview with the participants Recording of the feedback in the content management database Processing of the results Evaluation

Analysis of demand and the target group Development of curriculum and training material Evaluation Dissemination and networking The steps of the project Roll out of the training campaign

Project flyer (in German, Turkish, Russian) Project poster Website Press releases Presentation of the project in online databases and at conferences Dissemination and networking

Opportunities, impact and transferabilty of the project Opportunities: improved employability for disadvantaged youths Impact: 389 trained intermediaries acting as facilitators for several thousand young people Transferability/scaling up: possible in all European countries Challenges: differences in social infrastructure European Policy options: acknowledgement of media literacy as a pre-condition to full participation in the labour market

Link to Surfing to the Job in the ePractice Database:

Thank you for your Attention! Contact: Stiftung Digitale Chancen Susanne Bernsmann